Nicole Kidman and 10 Other Celebrities Investing in Vegan Beauty

Oscar-winning actress Nicole Kidman recently announced that she invested in Vegamour – a vegan, cruelty-free haircare brand, which prioritizes biodiversity and the environment. Kidman joins a growing number of celebrities who are investing in vegan and cruelty-free beauty brands that care about sustainability.

The brand sources its ingredients through fair-trade partnerships throughout Southern Africa and the world. Kidman noted that she joined the company after learning about its environmentally-conscious practices.

“It wasn’t about being the face of the brand or selling products, but being an advocate for a holistically-minded lifestyle that prioritizes self-care,” Kidman said in a statement. “Once I learned about where they source ingredients and how they are supporting those communities through ethical harvesting, I knew that I wanted to support that mission.”

Last May, Vegamour rolled out its products at 400 Sephora stores and plans to broaden its distribution to the world soon. The company revealed that this partnership with Kidman will help its efforts to expand into the retail sector and international e-commerce. The brand also intends to bolster its partnerships with women-owned businesses.

Kidman’s interest in the company started with her personal hair routine. Kidman claims that her personal usage of Vegamour’s products helped heal her hair following decades of coloring, processing, and straightening, noting that some of her favorite products include the GRO Revitalizing Shampoo, Conditioner, and Hair Serum.

“When I was younger, I didn’t pay enough attention to my hair, especially considering the demands of my career,”  Kidman said. “I’ve realized that our hair deserves as much attention and care as we give to the rest of our bodies. My perception of self-care has expanded. I am in tune with my hair, and all of the important elements of myself that impact my hair health.

Nicole Kidman joins a growing cast of celebrities interested in vegan cosmetics. With awareness of environmental damages and animal cruelty flooding mainstream media, many celebrities have taken to support sustainable brands. Some celebrities have even launched their own brands to enter the rapidly growing vegan cosmetic market. The vegan cosmetic market is projected to exceed $24.79 billion by 2028.

Legendary Grammy-award winner Alicia Keys teamed up with e.l.f. Cosmetics to launch a vegan beauty line that debuted in 2021. Keys Skincare uses solely vegan, cruelty-free ingredients.

Ariana Grande launched a vegan perfume titled after her double-platinum 2018 single God is A Woman. Launched in July 2021, the fragrance uses 91 percent naturally derived ingredients.

Billie Eilish is juggling several vegan enterprises, and recently, the superstar entered the beauty industry for the first time. Eilish launched her debut fragrance – appropriately self-titled Eilish – in October 2021, much to the excitement of her 94 million Instagram followers.

Harry Styles launched his first beauty line, Pleasing, in November 2021. Pleasing will initially feature four nail polishes, including Perfect Pearl, Inky Pearl, Granny’s Pink Pearl, and Pearly Tops, and two serums including the Pleasing Pen and Pearlescent Illuminating Serum

Last September, Jennifer Anniston announced that she would enter the vegan beauty industry with her new hair care brand LolaVie, giving fans the tools they need to pull off "The Rachel."

Queer Eye's Jonathan Van Ness – one of the world's most famous hair specialists – launched JVN Hair in 2021. The hair products feature four categories including Nurture for dry hair, Undamage for overtreated hair, Embody for fine hair, and Complete for ready-to-style hair.

Former First Lady Michelle Obama teamed up with the Black-owned vegan beauty brand The Lipstick Bar. The partnership promoted its Bawse Voter shade, donating 40 percent of the sales to the When We All Vote initiative.

Last February, Priyanka Chopra released her first brand Anomaly – a vegan hair care brand sold at Targets nationwide. The hair care brand features shampoos, conditioners, and deep treatment masks made with solely vegan ingredients.

Rihanna (as usual) was early to the game. The superstar debuted her vegan, cruelty-free, and sustainable Fenty Beauty line in 2020, making a $100 million debut.

Selena Gomez entered the vegan beauty marketplace in 2020 with her sustainable makeup brand, Rare Beauty, providing her fans with a clean makeup brand with absolutely no animal-based ingredients.

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Sir James Paul McCartney is no stranger to a meat-free life as he's been vegetarian for 45 years. He initially went vegetarian in 1975 with his first wife Linda McCartney and began his advocacy for animal rights.

If you find yourself constantly singing along to the song The Greatest, then you're already a Sia fan. Sia tweeted that she is "fully vegan now" back in 2014 and stays true to her word

Way back at the start of Grey's Anatomy, Sandra Oh took the cast out for a plant-based lunch at Truly Vegan in Hollywood. In her effort to inspire contemporaries to eat vegan, the TV star is known to invite her friends for vegan meals that are delicious. She adopted the vegan lifestyle years ago and continues to quietly live a cruelty-free life.

Giselle revealed that when she was at the peak of her modeling career, her diet consisted of "cigarettes, wine, and mocha Frappuccinos," according to an interview in People Magazine. Now 39 and the mother of two children, Gisele eats a "mostly" plant-based diet to nourish her body and stay fueled.

Alec Baldwin has made a bigger commitment to plant-based eating since he was first told by doctors that he was pre-diabetic and needed to change his diet. That was decades ago. But, over the last few years, he's been vocal about the benefits not only to his health but also the impact plant-based eating has on the environment.

We all remember Pamela Anderson as the curvaceous blonde in the hit series Baywatch as she played Casey Jean in the red one-piece swimsuit that brought her world-class fame. She is a life-long active animal rights advocate and teamed up with PETA to join the Animal Protection Organization.

"We shouldn't eat as much meat guys," Kristen Stewart told GQ in an interview in January. The Twilight star has made a full 180 from vampire to vegan. When she appeared on the game show "Hot Ones" she chose to skip the wings and instead compete by eating increasing spicier sauce on vegan cauliflower wings.

This award-winning actor eats a high-protein diet consisting of only plants. Leto, who has been plant-based for 20 years, says it keeps him "shredded" in an interview. Now, 48, Leto looks half his age.

Jaden Smith switched up his diet from vegan to vegetarian, meaning that he doesn't eat meat but does eat dairy from time to time. In a recent article by Plant Based News, Smith admits he skipped meals and was not getting the proper nutrition when he was vegan, but this hasn't stopped him from espousing the plant-based life.

Meghan, the Duchess of Sussex has never admitted to being fully vegan, but sources say, she eats a plant-based diet most days during the week. She is teaching Prince Harry vegan cooking and in a Plant-Based News article, Markle explained how she hopes to raise baby Archie on a mostly vegan diet.

As a professional athlete, fueling the body is a key factor to Willaim's successes. In a Bon Appetite article, she explained that she adopted a plant-based diet back in 2012, she was eating a lot "healthier" for her sister, Venus, who eats a strict vegan diet for health reasons.

The popular grocery store, Whole Foods Market sells vegan products and nonvegan products which arises black lash from ethical vegans as CEO John Mackey follows a strict vegan diet. The successful businessman grew up in Houston Texas and told Business Insider that he would traditionally eat processed foods for dinner while watching TV with his family. Now, Mackey steers clear from the processed isle and eats a clean vegan diet and feels amazing at the age of 65.

Jason Mraz, singer of the popular song, I'm Yours, committed to a vegan diet to support his friend diagnosed with Type 2 diabetes. Mraz says he eats mostly raw food and told magazine sources his favorite vegan dish is "Chocomole, a mixture of avocados, dates, cacao, agave nectar, and coconut oil."

Long time vegan, Leona Lewis grew up in a vegan household and continues to eat a plant-based diet. Lewis first adopted the diet at 12 when she learned about the health risks of eating animal products but told Women's Health Magazine she occasionally eats an omelet. She also mentioned her 2:30 lunch is normally a kale salad topped with dried cranberries and she loves a veggie stir-fry for dinner.

Hannah Teter changed her diet after watching the documentary, Earthlings when she discovered how "horrible" factory farming is. After a strict vegetarian diet, Teter liked the way she performed as an athlete and believes that her diet helped her win gold at the 2006 games.

You may recognize Maggie Q as the star of the Nikita series, but in the plant-based world, she's well-known for her heroic activism. Maggie Q has followed a strict vegan diet for 19 years, making her a true veteran of the lifestyle. She made the plant-based diet transition because she felt sluggish and had low energy, she has said. The famous actress keeps in shape by eating veggies and plant-based protein and working out with a passion.

Winner of the first Masterchef vegan cook-off with Gordon Ramsay, Madelaine Petsch was raised vegetarian and went completely vegan at age 14. She claims that she started this diet before it was "trendy" and shot a campaign for PETA last year wearing a dress made of bok choy. Petsch says her vegan diet allows her to feel "healthier" and not "lethargic."

After doing a little sleuthing on her social media platforms we think Millie Bobbi Brown qualifies as plant-based. Whether or not she is actually skipping all meat and dairy, one thing is for sure: She eats mostly salads, vegetables and grains and lives a predominantly plant-based lifestyle full of healthy foods.

The grammy-nominated sisters went vegan for a week with their mom but liked it so much they decided to stick with it. For one thing, it helps keep their "voices in shape" by eating a vegan diet and they emphasize the fact that dairy helps to limit extra mucus build-up, according to a PETA interview.

Best known for her role as Lizzie Mcguire in the long-running series, Hilary Duff is a recent vegan advocate and entrepreneur. She recently launched the vegan and cruelty-free eyeshadow palette, "Day Dreamer" and changed her diet to plant-based last fall.