Kourtney Kardashian Just Expanded Her Vegan Empire With This Line of Products
Whether you enjoy keeping up with the Kardashians or you'd rather schedule a root canal, you probably know that the ladies all make businesses out of their every little passion. Now the oldest daughter of Kris and Robert, Kourtney Kardashian, is at it again. To catch any of you up who need it, Kourtney recently got married to Travis Barker, the drummer, music producer, and songwriter who is also a devout and long-time vegan. Around the same time, Kourt started to eat more plant-based herself. So of course what has followed is her latest leap into the industry of promoting vegan foods, such as she did with Travis in a sexy campaign for Daring Chicken. But that was just the start.
Now Kourt just revealed the launch of her new vegan gummy brand Lemme, which features three supplements filled with functional ingredients, perfect for people who eat mostly plant-based. Disappointed with the offerings that were on the market, the star revealed that she hopes her new supplements will provide consumers with a reliable plant-based supplement.
“After years of struggling to find the right supplements, I embarked on a journey to create science-backed products that you would legitimately look forward to taking every day,” Kardashian Barker said in a statement.
Kardashian Barker teamed up with specialists to create three specialized supplements designed to support stress reduction, energy, and concentration. Lemme uses clinically studied ingredients that promote several health benefits. The vitamins will launch on September 27 exclusively through the Lemme website. Consumers can purchase the supplements for $30 per bottle.
- Lemme Chill: Made with KSM-66 Ashwagandha, this supplement helps lower cortisol levels to reduce stress. This supplement is flavored with mixed berries, passion flowers, Goji berries, and lemon berries.
- Lemme Focus: Designed to improve concentration, this strawberry-flavored supplement is filled with Cognizin Citicoline, lion’s mane mushrooms, vitamin B12, and MCT oil.
- Lemme Matcha: This energy-supporting supplement is filled with matcha, vitamin B-12, and the antioxidant CoQ10.
“Kourtney has spent years working with a team of top scientists and specialists to create innovative formulations leveraging clinically-researched nutrients, vitamins, and botanicals,” Dr. Thais Aliabadi, a board-certified physician specializing in women’s health and Lemme board member, said. “She prioritized ingredients that were bioavailable and filled nutritional gaps in people’s diets.”
Lemme will feature a classic pill bottle design made from 100 percent post-consumer recycled materials. Partnering with Carbonfund, Lemme aims to offset the carbon footprint of every shipment. The brand also teamed up with One Tree Planted to help reverse the damage done to rainforests worldwide.
A Vegan Power Couple
When Kardashian married longtime vegan and Blink-182 drummer Travis Barker, the two became an instant vegan power couple. Or a power vegan couple! Barker for his side of the duo has been famously vegan for over 13 years, as a result of a life-changing tragedy.
Following a plane crash in 2009, Barker adopted a plant-based diet and since then, has remained vocal about the benefits of eating vegan. Currently, Barker part-owns the popular vegan fine-dining restaurant Crossroads Kitchen with Chef Tal Ronnen. The upscale eatery is currently planning to expand to One World Resort in Las Vegas and Calabasas, where Kardashian Barker lives with her family. The drummer has also invested in Monty's Good Burger in California.
Kardashian Barker revealed that she is "95 percent" vegan, claiming that Barker is a huge source of inspiration for eating healthier. Together, the couple joined Daring Food's latest "Saucy" ad campaign, showing their love for each other and vegan chicken. Produced by fashion photographer Ellen von Unwerth, the celebrity couple posed with Daring's signature product in the intimate, raunchy photoshoot.
“From the moment our partnership with Kourtney and Travis began there was clear synergy between Daring’s mission and their personal beliefs on plant-based eating and the positive impact it has on the environment,” Daring’s Founder and CEO Ross Mackay said at the time. “I could not be more proud to partner with them for Daring’s latest campaign and am grateful for their support and genuine love of our Plant Chicken.”
Keeping Up With The Kardashians
Kardashian Barker's wellness empire started with Poosh, her multimedia health and wellness platform launched in 2019. The oldest Kardashian sister has even nudged her siblings to promote plant-based options. Last April, Kardashian Barker's Poosh Your Wellness Festival featured plant-based cooking classes from Kim Kardashian.
Kim is no stranger to plant-based foods either. This May, Beyond Meat announced that the superstar and entrepreneur would join its team as the first Chief Taste Officer to help highlight the benefits of plant-based meat alternatives to her 282.9 million Instagram followers. Kardashian's first act as Chief Taste Officer was to provide her favorite Beyond Meat recipes, tricks, and tips for the company's newsletter.
Sandra Oh and 20 Others It Might Surprise You to Learn Are Plant-Based
1. Paul McCartney
Sir James Paul McCartney is no stranger to a meat-free life as he's been vegetarian for 45 years. He initially went vegetarian in 1975 with his first wife Linda McCartney and began his advocacy for animal rights.
2. Sia
If you find yourself constantly singing along to the song The Greatest, then you're already a Sia fan. Sia tweeted that she is "fully vegan now" back in 2014 and stays true to her word
3. Sandra Oh
Way back at the start of Grey's Anatomy, Sandra Oh took the cast out for a plant-based lunch at Truly Vegan in Hollywood. In her effort to inspire contemporaries to eat vegan, the TV star is known to invite her friends for vegan meals that are delicious. She adopted the vegan lifestyle years ago and continues to quietly live a cruelty-free life.
4. Gisele Bündchen
Giselle revealed that when she was at the peak of her modeling career, her diet consisted of "cigarettes, wine, and mocha Frappuccinos," according to an interview in People Magazine. Now 39 and the mother of two children, Gisele eats a "mostly" plant-based diet to nourish her body and stay fueled.
5. Alec Baldwin
Alec Baldwin has made a bigger commitment to plant-based eating since he was first told by doctors that he was pre-diabetic and needed to change his diet. That was decades ago. But, over the last few years, he's been vocal about the benefits not only to his health but also the impact plant-based eating has on the environment.
7. Pamela Anderson
We all remember Pamela Anderson as the curvaceous blonde in the hit series Baywatch as she played Casey Jean in the red one-piece swimsuit that brought her world-class fame. She is a life-long active animal rights advocate and teamed up with PETA to join the Animal Protection Organization.
8. Kristen Stewart
"We shouldn't eat as much meat guys," Kristen Stewart told GQ in an interview in January. The Twilight star has made a full 180 from vampire to vegan. When she appeared on the game show "Hot Ones" she chose to skip the wings and instead compete by eating increasing spicier sauce on vegan cauliflower wings.
9. Jared Leto
This award-winning actor eats a high-protein diet consisting of only plants. Leto, who has been plant-based for 20 years, says it keeps him "shredded" in an interview. Now, 48, Leto looks half his age.
10. Jaden Smith
Jaden Smith switched up his diet from vegan to vegetarian, meaning that he doesn't eat meat but does eat dairy from time to time. In a recent article by Plant Based News, Smith admits he skipped meals and was not getting the proper nutrition when he was vegan, but this hasn't stopped him from espousing the plant-based life.
11. Meghan Markle
Meghan, the Duchess of Sussex has never admitted to being fully vegan, but sources say, she eats a plant-based diet most days during the week. She is teaching Prince Harry vegan cooking and in a Plant-Based News article, Markle explained how she hopes to raise baby Archie on a mostly vegan diet.
12. Serena Williams
As a professional athlete, fueling the body is a key factor to Willaim's successes. In a Bon Appetite article, she explained that she adopted a plant-based diet back in 2012, she was eating a lot "healthier" for her sister, Venus, who eats a strict vegan diet for health reasons.
13. John Mackey
The popular grocery store, Whole Foods Market sells vegan products and nonvegan products which arises black lash from ethical vegans as CEO John Mackey follows a strict vegan diet. The successful businessman grew up in Houston Texas and told Business Insider that he would traditionally eat processed foods for dinner while watching TV with his family. Now, Mackey steers clear from the processed isle and eats a clean vegan diet and feels amazing at the age of 65.
14. Jason Mraz
Jason Mraz, singer of the popular song, I'm Yours, committed to a vegan diet to support his friend diagnosed with Type 2 diabetes. Mraz says he eats mostly raw food and told magazine sources his favorite vegan dish is "Chocomole, a mixture of avocados, dates, cacao, agave nectar, and coconut oil."
15. Leona Lewis
Long time vegan, Leona Lewis grew up in a vegan household and continues to eat a plant-based diet. Lewis first adopted the diet at 12 when she learned about the health risks of eating animal products but told Women's Health Magazine she occasionally eats an omelet. She also mentioned her 2:30 lunch is normally a kale salad topped with dried cranberries and she loves a veggie stir-fry for dinner.
16. Hannah Teter
Hannah Teter changed her diet after watching the documentary, Earthlings when she discovered how "horrible" factory farming is. After a strict vegetarian diet, Teter liked the way she performed as an athlete and believes that her diet helped her win gold at the 2006 games.
17. Maggie Q,
You may recognize Maggie Q as the star of the Nikita series, but in the plant-based world, she's well-known for her heroic activism. Maggie Q has followed a strict vegan diet for 19 years, making her a true veteran of the lifestyle. She made the plant-based diet transition because she felt sluggish and had low energy, she has said. The famous actress keeps in shape by eating veggies and plant-based protein and working out with a passion.
18. Madelaine Petsch,
Winner of the first Masterchef vegan cook-off with Gordon Ramsay, Madelaine Petsch was raised vegetarian and went completely vegan at age 14. She claims that she started this diet before it was "trendy" and shot a campaign for PETA last year wearing a dress made of bok choy. Petsch says her vegan diet allows her to feel "healthier" and not "lethargic."
19. Millie Bobbi Brown
After doing a little sleuthing on her social media platforms we think Millie Bobbi Brown qualifies as plant-based. Whether or not she is actually skipping all meat and dairy, one thing is for sure: She eats mostly salads, vegetables and grains and lives a predominantly plant-based lifestyle full of healthy foods.
20. Chloe and Halle Bailey
The grammy-nominated sisters went vegan for a week with their mom but liked it so much they decided to stick with it. For one thing, it helps keep their "voices in shape" by eating a vegan diet and they emphasize the fact that dairy helps to limit extra mucus build-up, according to a PETA interview.
21. Hilary Duff
Best known for her role as Lizzie Mcguire in the long-running series, Hilary Duff is a recent vegan advocate and entrepreneur. She recently launched the vegan and cruelty-free eyeshadow palette, "Day Dreamer" and changed her diet to plant-based last fall.