Chipotle Tests Plant-Based Chorizo for Limited Time: Here’s Where to Get It
Chipotle just debuted its first specialty vegan chorizo at 103 locations across the United States. The fast-casual chain will be testing its new plant-based protein at stores in Indianapolis, IN; Denver, CO; and Orange County, CA. The new plant-based meat is made from pea protein and flavored with chipotle peppers, tomato paste, crushed garlic, Spanish smoked paprika, extra virgin olive oil, and ancho chilies. The vegan meat option joins Chipotle’s plant-based sofritas options in the company’s effort to enhance its meatless menu.
“Plant-based lifestyles have continued to accelerate in popularity, and as a longtime leader in the category, we are exploring ways to give more variety to our fans,” Chipotle Chief Marketing Officer Chris Brandt said. “We used real ingredients to create a plant-based protein with a deep, rich Chorizo flavor that can be enjoyed by everyone.”
The entrees featuring the Plant-Based Chorizo will start at $8.50 at the select locations. Customers can choose the new vegan-certified meat as the protein for a customizable burrito, bowl, or salad that can be topped by a variety of vegetables, beans, salsas, rice, and the signature guacamole. The Plant-Based Chorizo will be promoted on the Chipotle app and website with free delivery from, August 19 through August 29. The new menu item also boasts 20 grams of protein, motivating more consumers to try this vegan protein alternative.
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Chipotle’s new chorizo alternative is the company’s most recent move to incorporate more plant-based options on its menu. The company first developed a vegan protein with its 2014 launch of the Sofritas–a shredded tofu vegan meat flavored with cumin, chipotle chiles, and poblano peppers. The Sofritas is a staple menu item available nationwide. The company recorded that in 2018, the chain sold approximately 7.5 million pounds of its sofritas.
Following the sofritas surge, Chipotle executives became determined to enhance and expand its plant-based menu. Over recent years, the company shifted its menu model to incorporate plant-based diets as well as paleo, keto, and Whole 30. The fast-food chain uses a stage-gate process that weighs customer feedback and sales to determine if an item is fit for national distribution.
Chipotle launched its Cilantro-Lime Cauliflower Rice earlier this year, introducing another plant-based option for its menu. The new rice is one of five items that successfully passed through Chiptole’s state-gate process between 2019 and 2021. Customers nationwide can order the Vegan Bowl with Cilantro-Lime Cauliflower Rice complete with Sofritas, fresh tomato salsa, roasted chili-corn salsa, romaine lettuce, and black beans. The new rice contains grilled and riced cauliflower flavored with lime, salt, and hand-chopped cilantro.
Chipotle’s vegan options continue to grow, giving plant-based consumers an easy fast-casual destination to choose from. Between the sofritas, beans, and vegetable selection, Chipotles quickly expanding plant-based menu paired with its easy customization provides customers with a wide selection of meals.
For more meatless options at Chipotle, check out The Beet’s guide to eating vegan at Chipotle.
The Surprising Reasons these Five Country Singers Went Meat-Free
1. Carrie Underwood Loved Her Family's Farm Animals
Seven-time Grammy Award winner Carrie Underwood has been hailed for her “enormous” vocal range. When it comes to her diet, Underwood’s a fan of breakfast burritos and lots of tofu. She doesn’t shy away from the carbs, either. According to Cheat Sheet, one of her favorite snacks is a toasted English muffin with peanut butter.
2. Blake Shelton Wants to Keep Up With His Older Girlfriend
Singer, songwriter, and “The Voice” coach, Blake Shelton, 43, has been working to stay fit recently with help from his long-time love, Gwen Stefani, who is a vegetarian and told him to get off the meat if he wants to feel fitter and lose some weight. Shelton has been trying to keep up with Stefani's impressive fitness level, according to an interview Stefani gave this fall. The former No Doubt singer and Hollaback girl is a longtime vegetarian, eats a mostly vegan diet, and is super fit-- and at 50, looks younger than her years. A source told Gossipcop, “Gwen’s told him the way to lose it is to stay the hell away from meat and bad carbs.” We're rooting for him!
3. Shania Twain Has the Key to Gorgeous Skin
The best-selling female country music singer in history isn’t buying any expensive steak dinners after a performance. The “Queen of Country Pop” has sold more than 100 million records but says she keeps her meat-free diet simple. She is both vegetarian and eats very little dairy -- though at times has said she does eat eggs.
4. Annette Conlon, Folk Artist with a Passion
Americana singer and songwriter Annette Conlon is also a passionate vegan. She started “The Compassionette Tour,” in an effort to bring compassion, social consciousness, human interaction, and animal issues to a mainstream audience.
5. Johnny Cash, Walked the Vegan Line Late in Life
The Man in Black is synonymous with country music, even nearly two decades after his death (1932-2003), probably in part because of the biopic about his life starring vegan actor Joaquin Phoenix. Ask any die-hard country music fan (or your dad, for that matter) and they will tell you that Johnny Cash was one of the best-selling musicians of all-time. His scores of hits include “I Walk the Line” and "Hurt" "A Boy Named Sue" and dozens of others. Cash himself was believed to have lived meat-free later in life to help combat some health issues. At Johnny Cash’s Kitchen and Saloon in Nashville, you can also load up on the meat-free dishes as the restaurant boasts a fully stacked veggie menu that includes greens, sweet potato mash, and fried okra.