Hellmann’s New Bacon-Flavored Vegan Mayo is Perfect for a B.L.T.

Hellmann’s just launched the perfect condiments to add to a vegan B.L.T.: Three new flavors of its plant-based mayonnaise, including Garlic, Chipotle, and most importantly, Baconnaise, will all be available across Canada for a limited time offer. The three options are slated to roll out at supermarket chains Sobeys and Metro over Canada until September. The special offer is part of a greater effort for Hellmann’s to expand its plant-based offerings as more plant-based consumers enter the market.

Hellmann’s new Vegan Baconnaise features a smoky accent and umami flavor that replicates the taste of animal-based bacon. The condiment is suggested for vegan burgers, french fries, potatoes, and vegan B.L.T.’s. The Vegan Chipotle Mayo gives consumers a sweet, spicy kick, making it perfect for any vegan tacos or as a dip for french fries. Lastly, the Vegan Garlic Mayo presents a creamy taste of fresh garlic, making it the perfect condiment for almost any sandwich or burger.

Hellmann’s vegan mayo debut will be promoted with a coupon campaign, encouraging consumers to taste the new plant-based mayo products. The company will be giving away coupons for free products to Canadian residents as long as they have the word “bacon” in their social media accounts. Participants can also be rewarded the coupons if they go live on a “bacon” street or have “bacon” in their name.

Earlier this year, Hellmann’s released the three new vegan flavors in the United Kingdom and promoted the products in a similar manner. The company gave away 250 jars to any UK resident who had the last name “Bacon.” Hellmann’s also sent 80 jars of the new vegan Baconnaise to people who live on Bacon streets across the UK. The promotion aimed to present the plant-based vegan mayo to all consumers, hoping to expose people to the vegan mayo alternatives.

The condiment company initially released its vegan mayo in 2016, labeled then as “Vegan Carefully Crafted Dressing & Sandwich Spread.” The vegan mayo was a reinvention of Hellmann’s signature mayonnaise made without eggs or any animal products.

Before launching the vegan mayo, Hellmann’s parent company Unilever sued plant-based tech company Eats Just, claiming that its “Just Mayo” product violated the standard of identity for mayonnaise because it didn’t use eggs. The lawsuit was eventually dropped, and Hellmann’s began adding vegan labeling to its eggless mayo products after gaining Vegan Action certification. Hellmann’s then launched its vegan-certified product in 2016 across the United States and Canada retailers with the new “Vegan Mayo” brand. Soon after, the company launched the vegan mayo in the United Kingdom in 2018.

Unilever CEO Alan Jope continues to push the plant-based development across all of its brands, promising plant-based consumers more vegan products. The company’s vegan ice cream brands including Ben & Jerry’s, Magnum, Talenti, and Breyers have all released several dairy-free flavors in recent years. The company’s dedication to dairy-free and vegan foods comes as Unilever recognizes the rising demand for plant-based products across every food sector.

“As you’ll know there is a secular trend toward us all eating a little more of a plant-based diet and we see all our vegetarian and vegan offerings growing very quickly,” Jope said. “The first thing we’re concerned to do is to make sure our big brands like Knorr and Hellmann’s have got attractive plant-based offerings. So, that’s really the main course.”

Soybeans are a legume but they are such a great source of protein that we had to lead the veggie list with it. There is more protein in just one ounce of soybeans than a cup of sliced avocado! 1 cup equals Protein - 28.6g Calories - 298 Carbs - 17.1g Fiber - 10.3g Calcium - 175mg

Lentils are the only beans that don't have to be soaked before preparing. Lentils can be the star of any dish that needs heft, from soups to burgers. Next time it's Taco Tuesday, try out lentil tacos—they pack a protein punch. 1 cup equals Protein - 17.9 g Calories - 230 Carbs - 39.9 g Fiber - 15.6 g Calcium - 37.6 mg

Dried white beans can be stored for up to three years in a dry, room-temperature location. Which means you can keep them around whenever you need a staple for soups or stews. 1 cup equals Protein - 17.4 g Calories - 249 Carbs - 44.9 g Fiber -11.3 g Calcium - 161 mg

Edamame is a great snack to keep in your freezer. Microwave them and spice them up with a sprinkle of salt, chili powder and red pepper flakes. You'll be enjoying a protein-filled snack that is better than chips. 1 cup (cooked and shelled) equals Protein - 16.9 g Calories - 189 Carbs - 15.8g Fiber - 8.1g Calcium - 97.6mg

As you cook cranberry beans, the unique specks of red that give these legumes their name vanish. Boil the cranberry beans, blend into a spread and use as a delicious dip with veggies for a great protein snack. 1 cup equals Protein - 16.5 g Calories - 241 Carbs - 43.3 g Fiber - 15.2 g Calcium - 88.5 mg

Don't confuse split peas with green peas. Split peas are dried and—surprise— split. Unlike their sweet cousins, these peas must be boiled for 45 minutes before they're ready to eat. Make Ina Garten's easy Parker's Split Pea Soup for a protein-packed lunch. 1 cup cooked Protein - 16.3 g Calories - 229 Carbs - 41.1 g Fiber - 16.3 g Calcium - 27.4 mg

Make sure to soak these beans overnight to get rid of the toxic proteins in the raw bean that is harmful to people and animals. then cook thoroughly before eating. Soaking and cooking the beans will get rid of the harmful proteins. Then, dig in! 1 cup equals Protein - 15.3 g Calories - 225 Carbs - 40.4 g Fiber - 13.1 g Calcium - 49.6 mg

Black "turtle" bean is the technical name for this crowd favorite. The "turtle" part comes from the physical appearance of the shiny exterior shell that protects the bean. 1 cup equals Protein - 15.2 g Calories - 227 Carbs - 40.8 g Fiber - 15 g Calcium - 46.4 mg

As you can see, navy beans are clearly not navy. So where did the name come from? These beans were such an important part of the U.S. Navy diet in the beginning of the 20th century that the beans were named after them. Anchors aweigh! 1 cup equals Protein - 15 g Calories - 255 Carbs - 47.4 g Calcium - 126 mg

Canned pinto beans aren't just a source of protein, but also major fiber. Pinto beans are often used as refried beans because they fall apart when steamed. 1 cup equals Protein - 15.4g Calories - 245 Carbs - 44.8g Fiber - 15.4g Calcium - 78.6mg

What's better than hummus for boosting protein? Not much. Just half a cup delivers 10 grams of protein, which is a good percentage of your daily needs: ranging from 45 to 65 grams, depending on weight, gender and activity level. 1 cup equals Protein - 14.5g Calories - 269 Carbs - 45g Fiber - 12.5 g Calcium - 80.4 mg

Lima beans are often called "butter beans" because of their buttery taste. Famously used in succotash, lima beans can also be used boost the taste of a hearty vegetable soup, or roast them with sweet potatoes as a side dish. 1 cup equals Protein - 14.7 g Calories - 216 Carbs - 39.3g Fiber - 13.2g Calcium - 32mg

Mung beans lack a lot of flavor but are great to add to any dish for crunch and protein. Trade your chickpea-based falafel for a mung bean option to switch things up. Fact: Just Eggs uses mung beans for protein! 1 cup equals Protein - 14.2 g Calories - 212 Carbs - 38.7 g Fiber - 15.4 g Calcium - 54.5 mg

Take the fava beans out of the pod since experts don't recommend eating that part. For freshest taste, only separate the beans from the pods when you 're ready to eat them. 1 cup equals Protein - 12.9 g Calories - 185 Carbs - 33.2 g Fiber - 9.18 g Calcium - 61.2 mg

Who knew little old peas pack a major protein punch? One cup of peas has more protein than one average-sized egg. Yep, you can make a bet and win it. 1 cup equals Protein - 8.6g Calories - 134 Carbs - 25g Fiber - 8.8 g Calcium - 43.2 mg