Snoop Dogg is Launching a Hot Dog. The Question Is, Will It Be Vegan?

|Updated Jan 20, 2022
Beyond Meat

Six years ago, Snoop Dogg hosted an episode of "Howz It Mizzade" on Jimmy Kimmel Live that gave a look into traditional American hot dogs. Visibly disgusted while watching, the legendary rapper declared, "I ain’t never eating a mother f****** hot dog! If that’s how they make hot dogs, I don’t want one. I’m good.”

But now, Snoop Dogg’s team has filed for an intent-to-use patent application with the United States Patent and Trademark office for “Snoop Doggs” – a potential “hot dogs and other sausages” brand.

Snoop's history with hot dogs has led many to speculate that the new brand will be plant-based. Currently, almost nothing is known about Snoop Dogg’s most recent venture, but his numerous vegan investments and previous revulsion to animal-based hot dogs have some believing that Snoop Doggs will avoid animal-derived ingredients in favor of plant-based alternatives.

The rapper and entrepreneur operates several other business ventures in multiple categories. The new Snoop Doggs will join the rappers cannabis company Leafs by Snoop and liquor brand Indoggo Gin. If the Snoop Doggs products end up being a vegan company, it will become the rapper’s first self-opened plant-based company, but it is far from Snoop Dogg’s first foray into the plant-based scene.

Snoop Dogg’s Vegan Ventures

For years, Snoop Dogg has been extremely vocal about his interest in plant-based foods. The rapper has explored investment opportunities and even introduced plant-based foods to his family. He explained to Forbes in 2020 why he wanted to transition to a more plant-based diet. The 50-year-old rapper decided to change his diet with the hopes of improving his overall health.

“With such a busy schedule, I needed to make sure that I’m taking care of myself both mentally and physically,” Snoop Dogg said to Forbes. “I needed to change up my diet a bit to help me give me all the nutrients I need to continue to be at the top of my game. Some of my immediate family are vegan and vegetarian so they helped me figure out the best plan with me.”

Snoop Dogg’s plant-based interest extends far beyond family meals or his own plate. The celebrity was an early investor of Beyond Meat and has consistently praised the company’s plant-based proteins for being delicious and nearly indecipherable from its animal-based counterparts. When he introduced his family to plant-based meat, he snuck Beyond Meat into their food and claimed that none of them expected anything different at all.

The cultural icon helped usher in Dunkin’ Donuts’ Beyond Sausage Sandwich, but more recently, he actually served up Beyond Meat hot dogs himself. Alongside NFL star Derwin James, Snoop Dogg helped serve more than 600 plant-based burgers and hot dogs during the NFL football kickoffs. The musician’s food truck featured a gold-wrapped Snoop Beyond Tailgate Dogg, giving fans more reason to think a vegan Snoop Dogg hot dog isn’t farfetched.

Snoop Dogg also invested in Outstanding Foods almost immediately following his hot dog segment on Jimmy Kimmel Live. He promoted the vegan snack brand, showcasing the pigless pork rind-inspired “munchies” as a perfect snack. Snoop Dogg launched a website solely dedicated to selling the company’s vegan pork rinds. The music legend donated 10 percent of all the sales to his non-profit Snoop Special Star, which funds inner-city athletic and cheerleading programs.

If Snoop Doggs launches with a plant-based product, the legendary rapper would enter a rapidly growing vegan hot dog market. Recently, the world's largest hot dog chain Wienerschnitzel just added a plant-based hot dog to its national menus, bringing a plant-based twist to an American classic. Right now, Americans eat nearly 20 billion hot dogs per year and companies nationwide have started developing options that will include plant-based diners.

More consumers than ever before share Snoop Dogg's reaction to the animal-based hot dog industry. The plant-based pork market is expected to grow at a 25 percent CAGR between now and 2030, showing unprecedented interest in the protein category. While it is not confirmed that Snoop Dog's new hot dog brand will be vegan, all signs indicate that consumers can anticipate specialty plant-based hot dogs from the legendary musician.

Sandra Oh and 20 Others It Might Surprise You to Learn Are Plant-Based

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1. Paul McCartney

Sir James Paul McCartney is no stranger to a meat-free life as he's been vegetarian for 45 years. He initially went vegetarian in 1975 with his first wife Linda McCartney and began his advocacy for animal rights.

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2. Sia

If you find yourself constantly singing along to the song The Greatest, then you're already a Sia fan. Sia tweeted that she is "fully vegan now" back in 2014 and stays true to her word

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3. Sandra Oh

Way back at the start of Grey's Anatomy, Sandra Oh took the cast out for a plant-based lunch at Truly Vegan in Hollywood. In her effort to inspire contemporaries to eat vegan, the TV star is known to invite her friends for vegan meals that are delicious. She adopted the vegan lifestyle years ago and continues to quietly live a cruelty-free life.

4. Gisele Bündchen

Giselle revealed that when she was at the peak of her modeling career, her diet consisted of "cigarettes, wine, and mocha Frappuccinos," according to an interview in People Magazine. Now 39 and the mother of two children, Gisele eats a "mostly" plant-based diet to nourish her body and stay fueled.

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5. Alec Baldwin

Alec Baldwin has made a bigger commitment to plant-based eating since he was first told by doctors that he was pre-diabetic and needed to change his diet. That was decades ago. But, over the last few years, he's been vocal about the benefits not only to his health but also the impact plant-based eating has on the environment.


7. Pamela Anderson

We all remember Pamela Anderson as the curvaceous blonde in the hit series Baywatch as she played Casey Jean in the red one-piece swimsuit that brought her world-class fame. She is a life-long active animal rights advocate and teamed up with PETA to join the Animal Protection Organization.

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8. Kristen Stewart

"We shouldn't eat as much meat guys," Kristen Stewart told GQ in an interview in January. The Twilight star has made a full 180 from vampire to vegan. When she appeared on the game show "Hot Ones" she chose to skip the wings and instead compete by eating increasing spicier sauce on vegan cauliflower wings.


9. Jared Leto

This award-winning actor eats a high-protein diet consisting of only plants. Leto, who has been plant-based for 20 years, says it keeps him "shredded" in an interview. Now, 48, Leto looks half his age.


10. Jaden Smith

Jaden Smith switched up his diet from vegan to vegetarian, meaning that he doesn't eat meat but does eat dairy from time to time. In a recent article by Plant Based News, Smith admits he skipped meals and was not getting the proper nutrition when he was vegan, but this hasn't stopped him from espousing the plant-based life.

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11. Meghan Markle

Meghan, the Duchess of Sussex has never admitted to being fully vegan, but sources say, she eats a plant-based diet most days during the week. She is teaching Prince Harry vegan cooking and in a Plant-Based News article, Markle explained how she hopes to raise baby Archie on a mostly vegan diet.

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12. Serena Williams

As a professional athlete, fueling the body is a key factor to Willaim's successes. In a Bon Appetite article, she explained that she adopted a plant-based diet back in 2012, she was eating a lot "healthier" for her sister, Venus, who eats a strict vegan diet for health reasons.

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13. John Mackey

The popular grocery store, Whole Foods Market sells vegan products and nonvegan products which arises black lash from ethical vegans as CEO John Mackey follows a strict vegan diet. The successful businessman grew up in Houston Texas and told Business Insider that he would traditionally eat processed foods for dinner while watching TV with his family. Now, Mackey steers clear from the processed isle and eats a clean vegan diet and feels amazing at the age of 65.

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14. Jason Mraz

Jason Mraz, singer of the popular song, I'm Yours, committed to a vegan diet to support his friend diagnosed with Type 2 diabetes. Mraz says he eats mostly raw food and told magazine sources his favorite vegan dish is "Chocomole, a mixture of avocados, dates, cacao, agave nectar, and coconut oil."


15. Leona Lewis

Long time vegan, Leona Lewis grew up in a vegan household and continues to eat a plant-based diet. Lewis first adopted the diet at 12 when she learned about the health risks of eating animal products but told Women's Health Magazine she occasionally eats an omelet. She also mentioned her 2:30 lunch is normally a kale salad topped with dried cranberries and she loves a veggie stir-fry for dinner.


16. Hannah Teter

Hannah Teter changed her diet after watching the documentary, Earthlings when she discovered how "horrible" factory farming is. After a strict vegetarian diet, Teter liked the way she performed as an athlete and believes that her diet helped her win gold at the 2006 games.


17. Maggie Q,

You may recognize Maggie Q as the star of the Nikita series, but in the plant-based world, she's well-known for her heroic activism. Maggie Q has followed a strict vegan diet for 19 years, making her a true veteran of the lifestyle. She made the plant-based diet transition because she felt sluggish and had low energy, she has said. The famous actress keeps in shape by eating veggies and plant-based protein and working out with a passion.

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18. Madelaine Petsch,

Winner of the first Masterchef vegan cook-off with Gordon Ramsay, Madelaine Petsch was raised vegetarian and went completely vegan at age 14. She claims that she started this diet before it was "trendy" and shot a campaign for PETA last year wearing a dress made of bok choy. Petsch says her vegan diet allows her to feel "healthier" and not "lethargic."

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19. Millie Bobbi Brown

After doing a little sleuthing on her social media platforms we think Millie Bobbi Brown qualifies as plant-based. Whether or not she is actually skipping all meat and dairy, one thing is for sure: She eats mostly salads, vegetables and grains and lives a predominantly plant-based lifestyle full of healthy foods.


20. Chloe and Halle Bailey

The grammy-nominated sisters went vegan for a week with their mom but liked it so much they decided to stick with it. For one thing, it helps keep their "voices in shape" by eating a vegan diet and they emphasize the fact that dairy helps to limit extra mucus build-up, according to a PETA interview.

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21. Hilary Duff

Best known for her role as Lizzie Mcguire in the long-running series, Hilary Duff is a recent vegan advocate and entrepreneur. She recently launched the vegan and cruelty-free eyeshadow palette, "Day Dreamer" and changed her diet to plant-based last fall.