This Whole-Cut Vegan Tenderloin Might Just Replace Steak

|Updated Nov 16, 2022
Juicy Marbles

Americans eat 274 pounds of meat on average annually, despite growing concerns about the environment and mounting evidence linking red meat to health complications. This week, Juicy Marbles revealed a product that intends to disrupt the American meat industry by catering to America's love for steak. The Slovenian food tech company announced the e-commerce launch of its unique-to-the-market Whole-Cut Loin made completely from plant-based ingredients.

“With nearly two pounds of 100 percent plant-based meat, this cut enables the novice cook to the experienced chef the ability to create steaks, broths, bowls, sandwiches, roasts, or Wellingtons. Roast, grill, broil or pan-fry it," Juicy Marbles said in a statement. "It can be cut into filets, chunks, or slices. It’s raw and unseasoned, giving full creative control in the kitchen."

Juicy Marbles claims that its newest product is the biggest piece of plant-based meat ever created. The company uses a proprietary fat marbling technique that allows plant-based ingredients to replicate conventional meat texture and cooking ability. The innovative plant-based meat is made from non-GMO soy, sunflower oil, and beetroot powder. The loin contains 26 grams of protein per serving.

“In a world so extremely serious, Juicy Marbles wanted to create a reason to celebrate food, the joy of eating, and the human experience,” the company said in a statement. “You shouldn’t need to be a culinary genius to make delicious and satiating meals.”

Whole-Cut Loin sales started on November 11th. Currently, the brand has a waitlist of 15,000 shoppers. The company claims that it is "the biggest, most insulting piece of plant meat ever conceived & home-chefs most faithful companion."

Lizzo Loves Juicy Marbles' Filet Mignon

Juicy Marbles first launched in the United States this June, selling out of its plant-based filet mignon in just two hours. But before selling out, pop icon and TikTok sensation Lizzo managed to get her hands on the new vegan filet mignon. The star helped introduce the plant-based steak to her nearly 26 million followers by cooking a vegan steak and eggs with the help of JUST Egg's plant-based egg replacer.

“We’ve decided to begin with the filet mignon because it is the ‘crown jewel’ of the steak world, and it showcases our marbling technology best — which we would say is our clear and defining selling proposition, before we move onto other whole-cuts,” Juicy Marbles told TechCrunch last year.  “We want to be known for our sirloins, rumps, filets, tomahawks, and wagyu, as well as for our filet mignons — not just the most expensive cuts long-term. Long-term, our view is that we want to make filet mignon more affordable and accessible, given the different economics of it being plant-based.”

Before releasing the vegan steak commercially, the food tech brand secured $45 million in seed funding. The brand aims to give chefs full creative control in the kitchen with its versatile, near-identical whole-cut vegan meats.

Vegan Steak is Here Nationwide

Juicy Marbles joins a wealth of other companies developing vegan steak alternatives, including Redefine Meat and Novameat, which have developed 3D printing technologies to replicate the muscle texture of conventional meat with plant-based ingredients. This August, Redefine Meat announced that its 3D-printed vegan flank steaks will roll out at several popular restaurants including Mr. Whites, German Gymnasium, Chotto Matte, and Gillray’s Steakhouse and Bar. Both brands currently have limited retail availability for consumers.

This October, Beyond Meat debuted its first plant-based steak product at select Jewel Osco stores across the midwest. Shoppers can find the 10-ounce plant-based seared tips for $7.99 on the retailer's website. Beyond also recently debuted its Beyond Carne Asada Steak at Taco Bell locations in the Dayton, Ohio area until supplies run out.

For more plant-based happenings, visit The Beet's News articles. 

The Surprising Reasons these Five Country Singers Went Meat-Free

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1. Carrie Underwood Loved Her Family's Farm Animals

Seven-time Grammy Award winner Carrie Underwood has been hailed for her “enormous” vocal range. When it comes to her diet, Underwood’s a fan of breakfast burritos and lots of tofu. She doesn’t shy away from the carbs, either. According to Cheat Sheet, one of her favorite snacks is a toasted English muffin with peanut butter.

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2. Blake Shelton Wants to Keep Up With His Older Girlfriend

Singer, songwriter, and “The Voice” coach, Blake Shelton, 43, has been working to stay fit recently with help from his long-time love, Gwen Stefani, who is a vegetarian and told him to get off the meat if he wants to feel fitter and lose some weight. Shelton has been trying to keep up with Stefani's impressive fitness level, according to an interview Stefani gave this fall. The former No Doubt singer and Hollaback girl is a longtime vegetarian, eats a mostly vegan diet, and is super fit-- and at 50, looks younger than her years. A source told Gossipcop, “Gwen’s told him the way to lose it is to stay the hell away from meat and bad carbs.” We're rooting for him!

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3. Shania Twain Has the Key to Gorgeous Skin

The best-selling female country music singer in history isn’t buying any expensive steak dinners after a performance. The “Queen of Country Pop” has sold more than 100 million records but says she keeps her meat-free diet simple. She is both vegetarian and eats very little dairy -- though at times has said she does eat eggs.


4. Annette Conlon, Folk Artist with a Passion

Americana singer and songwriter Annette Conlon is also a passionate vegan. She started “The Compassionette Tour,” in an effort to bring compassion, social consciousness, human interaction, and animal issues to a mainstream audience.

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5. Johnny Cash, Walked the Vegan Line Late in Life

The Man in Black is synonymous with country music, even nearly two decades after his death (1932-2003), probably in part because of the biopic about his life starring vegan actor Joaquin Phoenix. Ask any die-hard country music fan (or your dad, for that matter) and they will tell you that Johnny Cash was one of the best-selling musicians of all-time. His scores of hits include “I Walk the Line” and "Hurt" "A Boy Named Sue" and dozens of others. Cash himself was believed to have lived meat-free later in life to help combat some health issues. At Johnny Cash’s Kitchen and Saloon in Nashville, you can also load up on the meat-free dishes as the restaurant boasts a fully stacked veggie menu that includes greens, sweet potato mash, and fried okra.