Impossible Pork Croissan’Wiches Just Launched At Burger King
Pork, one of the most popular meats in the world, now has a vegan doppelganger.
Impossible Foods just announced its rollout of plant-based pork. And the company is partnering once again with Burger King, where it launched the Impossible Whopper last spring. This time, it's partnering on an Impossible Sausage Croissan’wich that will be offered at 139 outposts later this month.
The new Impossible Croissan’wich will be made with dairy cheese, chicken eggs, and non-vegan croissants. It will feature a vegan Impossible Foods sausage patty. So, while the pork substitute itself is plant-based the rest of the sandwich isn't.
Disrupting Big Pork
Impossible Foods debuted its new range of pork products at CES 2020 Las Vegas. The Consumer Electronics Show is the world's largest technology trade show. Impossible Foods debuted its Impossible Burger "2.0" at the show last year. That was an upgrade to its debut product, made to taste even more like beef. CEO Pat Brown introduced Impossible Pork to CES attendees via video presentation this year.
Impossible Foods is also working to develop plant-based versions of dairy, fish, shrimp, and poultry in order to fulfill its mission to replace all animal products with plant-based alternatives by 2035.