Impossible Foods Opens Delivery-Only Restaurants Nationwide

As restaurants worldwide embellish their menus with plant-based alternatives, vegan giant Impossible Foods has taken matters into its own hands to give customers more meatless options. The plant-based protein company announced recently opened its first plant-based restaurant concepts across the United States, aiming to provide consumers everywhere with the brand’s signature vegan meat products. The Impossible Shop will operate as a “ghost kitchen” in partnership with restaurant chain Dog Haus.

The Impossible Shop will showcase the company’s iconic vegan meat products at Daug Haus locations across the United States. Currently, the company operates 39 ghost kitchens in Colorado, Texas, Illinois, Wyoming, California, New York, and Maryland. The Impossible Shop is currently a deliver-only business, which will provide customers with several plant-based options right to their doorsteps. Customers can order from multiple online delivery platforms including Grubhub, Uber Eats, Postmates, and DoorDash.

Impossible’s partnership with Dog Haus follows a long-standing history between the two businesses: Dog Haus first teamed up with Impossible when it became one of the first restaurant groups to permanently add the plant-based burger to its permanent menu. Now, the restaurant chain is helping make the virtual restaurant possible for the Impossible team.

With fast food rapidly adopting plant-based alternatives, the vegan protein pioneer plans to capitalize on the rapidly rising market. A report from Verified Market Research found that the global vegan fast foods market was valued at $17 billion in 2020, and projects that it will reach $40 billion by 2028. The accelerated growth will be fueled by plant-based protein giants like Impossible and its market rival Beyond Meat.

The ghost kitchen will serve some of the company’s most popular products, prepared to illustrate the potential of plant-based proteins. The Impossible Shop will also help highlight the company’s newest products to a nationwide audience. The online restaurant aims to encourage plant-curious consumers to try innovative vegan protein alternatives. The plant-based menu will include:

Impossible's latest $500 million funding round brought the plant-based company’s total investment valuation near $2 billion, reaching a significant milestone for the plant-based protein market. The company intends to expand its product distribution, development, and partnership with the investment capital. Through the Impossible Shop and its partnerships with Burger King, Fatburger, and other restaurants, Impossible has successfully established itself in the foodservice industry.

Now, the company is working to expand its already extensive product line to include other forms of protein. The company currently offers Impossible Burgers, the Impossible Sausage, Impossible Pork, Impossible Nuggets, and its newest Impossible Meatballs. The company expects to one day offer plant-based proteins for all protein market sectors, aiming to push development with the most recent funding capital.

“We’re fortunate to have great investors who believe in our long-term mission,” Impossible Foods’ Chief Financial Officer David Borecky said. “The latest round of funding allows us to further accelerate our product innovation and global expansion efforts as we continue to leverage the power of the food system to satisfy consumers and fight climate change.”

Fast-food restaurants have finally got the memo that their customer base isn’t just coming through for a burger, fried chicken, or a beef taco. Many now have plant-based foods and are coming up with creative, delicious ways to get more greens on the menu. Here are the 6 best fast-food chains with plant-based options on the menu.

Turns out there’s a lot more to rely on than a salad if you’re eating plant-based. Burger King has the Impossible Whopper featuring a meatless patty as well as a few secretly vegan options such as the French Toast Sticks and Hashbrowns.

Known for its mini square-shaped sliders, this hamburger chain jumped on the plant-based bandwagon at some participating locations. You can find an Impossible Slider on some White Castle menus.

This was the first national Mexican fast-food chain to offer Beyond Meat at the company’s 580 restaurants across the country. Del Taco has the Beyond Avocado Taco on the menu along with the Epic Beyond Original Mex Burrito and Avocado Veggie Bowl.

Another brand synonymous with beef burgers, Carl’s Jr. offers several plant-based options for veggie and plant lover such as Beyond Famous Star Burger and Guacamole Thickburger.

This fast-food restaurant may have been one of the first you frequented while transitioning to plant-based eating. That’s because Taco Bell has eight million vegetarian combinations and sells 350 million vegetarian items a year through menu substitutions or ordering off their vegetarian menu. In fact, they were the first quick-service restaurant to offer American Vegetarian Association (AVA) certified food options.

From the time it started offering breakfast sandwiches in 2006, the coffee conglomerate became a competitor in the fast-food space. You can get your favorite hot and cold beverages made with almond, coconut or oat milk but there are also plant-based food options available such as the Baja Black Bean Veggie Wrap, bagel with vegan cream cheese and Impossible Breakfast Sandwich.