Here’s Why Kelly Rowland Wants You to Ditch Dairy

|Updated Apr 7, 2022
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Kelly Rowland is joining her Destiny’s Child co-founder Beyonce in urging people to go more plant-based. The Grammy Award-Winning artist has joined non-dairy milk brand Silk for an ad campaign that urges her fans to try dairy-free milk instead of cow-s milk. Rowland and several other notable influencers helped launch the #SwapItWithSilk campaign on TikTok.

Rowland posted two TikTok videos that helped demonstrate the benefits of Silk when compared to its traditional dairy counterpart. During her first video, she reveals the contents of her fridge to followers, proving that she swapped out all of her usual dairy products (milk, creamer, and Greek yogurt) in favor of Silk’s plant-based alternatives.

Rowland invites her cousin to join her during her second video for a blind taste test, where he tries both traditional dairy and products made with Silk’s Nextmilk. He immediately claims that he is positive that the main ingredient is milk, and then acts genuinely shocked to discover that the items all featured a dairy-free alternative from Silk.

Rowland, in an interview with Forbes, explained that her decision to promote Silk’s products was inspired by a desire to be healthy. She noted that she lost her mother to heart disease, and said that she was cutting out dairy to lower her risk of disease.

“For me, it was simply about just feeling lighter. Of course, I’ve had dairy before –your family introduces you to it and it’s so much of the food and culture and everything. I think the older I got the more I just wanted to just try some different things,” Rowland told Forbes. “When I started swapping everything out, I just felt like it would make sense to just feel better and to feel lighter and to just see how it all works, and I actually did.

“When you have these moments where you either swap it with Silk and you exercise or do whatever it is you need to do, your body feels better. That's what was a big deal for me. I listened to my body.”

Silk's celebrity-studded campaign

Before Silk and Rowland’s TikTok campaign, the company launched a G.O.A.T (Greatest of All-Time) campaign to promote the brand’s new oat-based milk, which launched last summer and ranked Alicia Silverstone as the G.O.A.T. of ‘90s Fashion and athlete Gabi Butler as the G.O.A.T. of Cheerleading.

Chef Gordon Ramsey joined the campaign, receiving the award for the G.O.A.T. of Yelling in Kitchens. The chef (understandably) accepted the nomination and explained why plant-based foods have started growing on him in recent years. The concession is especially noteworthy because for decades the hotheaded chef has relentlessly criticized vegan cuisine.

“Well, it took my kids getting on me, but now I really enjoy cooking more plant-based dishes at home and in my restaurants,” Ramsay said. “Let me tell you, I know greatness when I taste it, and I am loving Silk Oatmilk for both sweet and savory recipes.”

Silk’s non-dairy milk

Founded in 1996, Silk remains a longstanding staple among the vegan community. Launched by the parent company WhiteWave Foods, Silk's product selection is joined by sister brands including So Delicious, Vega, and Alpro. While the company primarily focused on soy milk, the brand recently diversified its selection to include several other ingredients for its dairy alternatives.

Since Danone acquired WhiteWave in 2016, the company launched a “plant-based 2.0” platform that aims to develop multi-ingredient milk alternatives. For Silk, the company debuted Nextmilk designed to better mirror traditional cow’s milk.

“Some consumers remain skeptical about plant-based food and beverages due to taste and texture, but Silk Nextmilk is on a mission to change that. We deconstructed dairy to create this revolutionary product that delivers the taste and texture we think dairy drinkers will love,” President of Plant-Based Food and Beverages at Danone North America John Starkey said in a statement. “Thanks to Silk Nextmilk—a true category game-changer—we’re confident dairy lovers will want to cross the aisle.”

Sandra Oh and 20 Others It Might Surprise You to Learn Are Plant-Based

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1. Paul McCartney

Sir James Paul McCartney is no stranger to a meat-free life as he's been vegetarian for 45 years. He initially went vegetarian in 1975 with his first wife Linda McCartney and began his advocacy for animal rights.

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2. Sia

If you find yourself constantly singing along to the song The Greatest, then you're already a Sia fan. Sia tweeted that she is "fully vegan now" back in 2014 and stays true to her word

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3. Sandra Oh

Way back at the start of Grey's Anatomy, Sandra Oh took the cast out for a plant-based lunch at Truly Vegan in Hollywood. In her effort to inspire contemporaries to eat vegan, the TV star is known to invite her friends for vegan meals that are delicious. She adopted the vegan lifestyle years ago and continues to quietly live a cruelty-free life.

4. Gisele Bündchen

Giselle revealed that when she was at the peak of her modeling career, her diet consisted of "cigarettes, wine, and mocha Frappuccinos," according to an interview in People Magazine. Now 39 and the mother of two children, Gisele eats a "mostly" plant-based diet to nourish her body and stay fueled.

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5. Alec Baldwin

Alec Baldwin has made a bigger commitment to plant-based eating since he was first told by doctors that he was pre-diabetic and needed to change his diet. That was decades ago. But, over the last few years, he's been vocal about the benefits not only to his health but also the impact plant-based eating has on the environment.


7. Pamela Anderson

We all remember Pamela Anderson as the curvaceous blonde in the hit series Baywatch as she played Casey Jean in the red one-piece swimsuit that brought her world-class fame. She is a life-long active animal rights advocate and teamed up with PETA to join the Animal Protection Organization.

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8. Kristen Stewart

"We shouldn't eat as much meat guys," Kristen Stewart told GQ in an interview in January. The Twilight star has made a full 180 from vampire to vegan. When she appeared on the game show "Hot Ones" she chose to skip the wings and instead compete by eating increasing spicier sauce on vegan cauliflower wings.


9. Jared Leto

This award-winning actor eats a high-protein diet consisting of only plants. Leto, who has been plant-based for 20 years, says it keeps him "shredded" in an interview. Now, 48, Leto looks half his age.


10. Jaden Smith

Jaden Smith switched up his diet from vegan to vegetarian, meaning that he doesn't eat meat but does eat dairy from time to time. In a recent article by Plant Based News, Smith admits he skipped meals and was not getting the proper nutrition when he was vegan, but this hasn't stopped him from espousing the plant-based life.

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11. Meghan Markle

Meghan, the Duchess of Sussex has never admitted to being fully vegan, but sources say, she eats a plant-based diet most days during the week. She is teaching Prince Harry vegan cooking and in a Plant-Based News article, Markle explained how she hopes to raise baby Archie on a mostly vegan diet.

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12. Serena Williams

As a professional athlete, fueling the body is a key factor to Willaim's successes. In a Bon Appetite article, she explained that she adopted a plant-based diet back in 2012, she was eating a lot "healthier" for her sister, Venus, who eats a strict vegan diet for health reasons.

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13. John Mackey

The popular grocery store, Whole Foods Market sells vegan products and nonvegan products which arises black lash from ethical vegans as CEO John Mackey follows a strict vegan diet. The successful businessman grew up in Houston Texas and told Business Insider that he would traditionally eat processed foods for dinner while watching TV with his family. Now, Mackey steers clear from the processed isle and eats a clean vegan diet and feels amazing at the age of 65.

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14. Jason Mraz

Jason Mraz, singer of the popular song, I'm Yours, committed to a vegan diet to support his friend diagnosed with Type 2 diabetes. Mraz says he eats mostly raw food and told magazine sources his favorite vegan dish is "Chocomole, a mixture of avocados, dates, cacao, agave nectar, and coconut oil."


15. Leona Lewis

Long time vegan, Leona Lewis grew up in a vegan household and continues to eat a plant-based diet. Lewis first adopted the diet at 12 when she learned about the health risks of eating animal products but told Women's Health Magazine she occasionally eats an omelet. She also mentioned her 2:30 lunch is normally a kale salad topped with dried cranberries and she loves a veggie stir-fry for dinner.


16. Hannah Teter

Hannah Teter changed her diet after watching the documentary, Earthlings when she discovered how "horrible" factory farming is. After a strict vegetarian diet, Teter liked the way she performed as an athlete and believes that her diet helped her win gold at the 2006 games.


17. Maggie Q,

You may recognize Maggie Q as the star of the Nikita series, but in the plant-based world, she's well-known for her heroic activism. Maggie Q has followed a strict vegan diet for 19 years, making her a true veteran of the lifestyle. She made the plant-based diet transition because she felt sluggish and had low energy, she has said. The famous actress keeps in shape by eating veggies and plant-based protein and working out with a passion.

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18. Madelaine Petsch,

Winner of the first Masterchef vegan cook-off with Gordon Ramsay, Madelaine Petsch was raised vegetarian and went completely vegan at age 14. She claims that she started this diet before it was "trendy" and shot a campaign for PETA last year wearing a dress made of bok choy. Petsch says her vegan diet allows her to feel "healthier" and not "lethargic."

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19. Millie Bobbi Brown

After doing a little sleuthing on her social media platforms we think Millie Bobbi Brown qualifies as plant-based. Whether or not she is actually skipping all meat and dairy, one thing is for sure: She eats mostly salads, vegetables and grains and lives a predominantly plant-based lifestyle full of healthy foods.


20. Chloe and Halle Bailey

The grammy-nominated sisters went vegan for a week with their mom but liked it so much they decided to stick with it. For one thing, it helps keep their "voices in shape" by eating a vegan diet and they emphasize the fact that dairy helps to limit extra mucus build-up, according to a PETA interview.

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21. Hilary Duff

Best known for her role as Lizzie Mcguire in the long-running series, Hilary Duff is a recent vegan advocate and entrepreneur. She recently launched the vegan and cruelty-free eyeshadow palette, "Day Dreamer" and changed her diet to plant-based last fall.