Support + Feed & Wicked Kitchen Ask Fans: Eat 1 Plant-Based Meal a Day
Billie Eilish dropped her album Happier Than Ever last summer and fans have been anticipating her long-awaited return to the stage since. The superstar will finally kick off her first World Tour in three years, giving her die-hard fanbase reason to celebrate. But Eilish – voted PETA’s Person of the Year in 2021 – decided that this tour would not just be about her latest album. The superstar announced that she teamed up with her mother Maggie Baird’s nonprofit Support + Feed and vegan brand Wicked Kitchen to transform her tour into an eco-friendly, sustainable campaign.
Asking fans to eat one plant-based meal a day for 30 days
Beginning on February 3 in New Orleans, Eilish’s Happier Than Ever tour will promote plant-based eating as a solution for the oncoming climate crisis. The pop icon will work together with Baird and Wicked Kitchen to encourage people to take 'THE PLEDGE' – a promise to eat at least one plant-based meal a day for 30 days. Wicked Kitchen has teamed up with Support + Feed to provide 100,000 meals to help people start eating plant-based foods.
“We’re so grateful to expand our services and provide resources to community leaders across the country. There are so many great people already doing incredible work to help their neighborhood and we just want to be part of the solution and their support system,” Baird said. “It takes everyone working together to solve the climate crisis. The power of the collective and unifying our efforts is what’s going to really create change.”
THE PLEDGE intends to encourage Eilish’s audiences to think about the health and environmental benefits of plant-based foods during her World Tour. The international campaign will work to showcase how accessible, affordable, and delicious vegan foods can be. Wicked Kitchen founders, brothers, and chefs Chad and Derek Sarno will employ their expertise to help Support + Feed achieve this goal.
“There is no better time than now to do what we can to alleviate the suffering in this world, and that starts with any positive impact we can support within local communities,” Chad Sarno said. “This sense of urgency that Wicked shares with Support + Feed is the driving force of our partnership and will be amplified with the power of plant-based food distribution.”
Alongside THE PLEDGE, Eilish’s World Tour will host the Billie Eilish Eco-Village, hosted by the environmental non-profit organization Reverb. The non-profit aims to “green” Eilish’s entire tour while also allowing guests who purchase a ticket to visit for free. The Eco-Village will promote five non-profits including Support + Feed. The additional four organizations will be local non-profits where the concert is hosted. The Eco Village intends to help bolster community involvement alongside its more general sustainability campaign.
Fans who purchase the Charity Platinum tickets will also be helping the community. Eilish’s team announced that 100 percent of the net proceeds from the charity tickets will be directed to Support + Feed. The donations will be allocated towards feeding the communities, providing plant-based foods to people in need, and helping Baird’s non-profit expand across 29 US states.
Billie Eilish’s Vegan Philanthropy
Named PETA’s 2021 Person of the Year, Eilish has worked hard to better the environment and spread awareness about how plant-based eating could save the planet. From the Met Gala where she convinced luxury fashion house Oscar de la Renta to cease all fur production to the documentary They’re Trying to Kill Us which Eilish helped executive produce, the star has participated in several campaigns to put sustainability on people’s minds.
Beyond her vocal activism, Eilish has funded several vegan product launches including shoes, chocolate, and perfume. The 20-year-old celebrity teamed up with Nike to release a vegan version of the company’s signature Air Jordan, featuring her signature slime green. The star also launched her first vegan fragrance called Eilish. Finally, alongside her album release, Eilish revealed a vegan chocolate bar named after her Happier Than Ever album. The vegan confection sold out almost immediately.
Wicked Kitchen’s Vegan Empire
The Sarnos launched Wicked Kitchen to reinvent what it means to be vegan. The planet-driven brand set out to take on the meat industry worldwide, and more importantly, change the narrative regarding vegan eating. Now, the brother duo’s vegan empire is reaching new heights. Recently, Tesco revealed that the company sales nearly double over the last year, proving the popularity of both plant-based food and the Wicked Kitchen brand.
The company is currently available across the United States and the United Kingdom, but the Sarno brothers do not intend to stop international expansion. The company is looking to expand into several other markets including Finland and Estonia. The company revealed that it intends to grow by 300 percent in the next year, based on 2021 sales. Now, the Wicked Kitchen intends to help Eilish and Baird bring its signature plant-based foods to people worldwide.
“Wicked Kitchen is unlike anything else that has come before it in the plant-based space in any market,” Sarno said in a statement. “Wicked offers chef-crafted, mission-driven products created by exclusively vegan chefs and we put taste front and center while offering peace of mind that there are no animal products used, ever.”