The First Vegan Chef on The Great British Baking Show Spills All

|Updated Oct 2, 2022
Instagram / @freyacox_

Life in the tent can get tense, fast. Which is what keeps fans of the Great British Baking Show coming back week after week. Whether you're rooting for a red velvet cake to come out a little dry or an undercooked soufflé to collapse just to watch the tears flow, or you're hoping things turn out stellar for the underdog racing against the clock to finish that frosting, you can't help but wonder, how can a vegan cream pie work? And would it be possible for plant-based, dairy-free delights to hold up to the scrutiny of the judges? Well, now we know.

The first-ever vegan baker, Freya Cox, showed that vegan baking without the benefit of dairy, butter, eggs, cream or other animal products can more than measure up to traditional methods and ingredients. Cox competed on the 12th season of The Great British Baking Show, joining the cast as one of the youngest contestants ever. Now the 20-year-old baker talks about what it meant to be able to prove that vegan baking deserves a spot on the all-time favorite baking show, known in the UK as The Great British Bake Off.

Despite only eating fully vegan for one year, Cox whipped up many mouthwatering vegan baked goods for the judges during her time on the show. Recently, the young baker discussed her time on the show with Insider, revealing how positively the cast responded to her vegan techniques. Feeling hopeful about her time on the show, Cox revealed that her new cookbook, Simply Vegan Baking, is slated to launch on September 27.

"I mean, the whole show was the best thing I've ever done. I wouldn't change it for anything, would go back and do it any day," Cox told Insider. "All the people were incredible."

During her interview, she noted that how supportive judges Paul Hollywood and Pure Leith were during the competition. The vegan baker faced extra challenges during the technical challenges where animal-based products were required.

"When I left, [Hollywood] was so great about it because the point we are at in life now, even if you're not vegan, people are understanding why people are doing it,” Cox told Insider.

More than anything, Cox hoped that her time in the major baking competition would inspire viewers to try plant-based options. Now, the vegan contestant aims to fuel this plant-based curiosity with her new cookbook.

"Loads of people that weren't fully vegan were just like, 'I think it's really inspiring. I think people also were thinking, 'Oh, we look like we're moving a step in the right direction for the future,'" Cox told Insider. "I still get messages now of people being like, 'I was so inspired to try being vegan or just bake something vegan after watching you on the show,' and that was all I ever really wanted to do."

Plant-Based Chefs Take the Stage

Chefs including Cox have carved a spot for plant-based bakers and cooks for some of the top food competition shows. Even chef Gordon Ramsay admitted that he actually "loves vegan food." This admission happened about a year after Ramsay turned the tables on his cooking competition show, Hell's Kitchen, by inviting two plant-based chefs to compete in the "Young Guns" season.

This July, vegan chef and Señoreata founder Evancie Holz won first place on the Food Network’s The Great Food Truck RaceDuring the "Hottest Season Ever," Holz and her team became the first vegan contestant to join the food truck-based competition. The Cuban food truck concept managed to earn the judges' favor, taking home the $50,000 prize over Maybe Cheese Born With It.

A New Era of Plant-Based Cooking Shows

Now that plant-based contestants have proven that their food matches up to traditional upscale cooking (even beating Bobby Flay in his own kitchen), several exclusively plant-based cooking competitions are set to air. On September 24, UnchainedTV aired one of the first fully plant-based cooking competitions, Peeled. The show invites four chefs to participate in several plant-based challenges, proving their cooking chops to highly esteemed vegan chefs including Chef Chris Tucker and Chef Josie Clemens –– the first vegan chef to compete in Hell's Kitchen. 

This August, the Food Network enlisted vegan TikTok star Tabitha Brown to help usher in the new era of vegan cooking competitions. It's CompliPlated marks the first time that the major food channel has hosted an exclusively vegan show in 28 years.

“From a taste of Southern hospitality using only plant-based ingredients and a comfort food gluten-free noodle dish to an Instagram-worthy dinner party without fruits or vegetables, these unique cooking battles showcase how to make delicious food under any circumstance,” The Food Network website’s series description states.

For more plant-based happenings, visit The Beet's News articles

The Ultimate Vegan and Dairy-Free Ice Cream Taste Test

Van Leeuwen Vegan Mint Chip Ice Cream

This brand is one of the best anywhere and their vegan choices are no different. The mint chip went the distance in our "food duels" to come out on top in the final five. We loved the fact it tasted like the real thing. One note: It's higher in fat than most other formulas.


So Delicious Dairy-Free Oh-So Strawberry Coconut Milk Frozen Dessert

We have never seen kids go as crazy for ice cream as these testers did for this tub of strawberry. It literally was met with chants and screams that it tasted like "real strawberry." If you, too, love strawberry, this treat is for you. Even if you don't, we think it's worth a taste.


Ben & Jerry's Cinnamon Buns Non-Dairy Frozen Dessert

If you love cinnamon, meet your new favorite treat. It's like if a cookie dough ball met a cinnamon bun. If you're carb-conscious, note there are 35 grams in a half-cup serving, and 25 grams of sugar.


Halo Top is the best pick for a health-conscious cookie-dough loving ice cream seeker. A serving (half a cup) has 90 calories and 3 grams of protein so if you want the fun of a sweet cold treat with fewer cals, this is your best option. That said, the texture is smooth, so if you're looking for chunks of cookie dough this isn't the right pick for you.


Oatly Chocolate Ice Cream

Oatly does it again. First, they claimed the high road with their oat milk that took the nation by storm this past summer. Now they've introduced oat milk ice cream that—we swear—is as delish as the classic, and offers seven classic flavors including chocolate, vanilla, salty caramel, strawberry, and hazelnut. We tasted four and loved them all. With 218 calories for a 2/3 cup serving, 23 grams of carbs and 13 grams of fat, this treat is right in the middle of the pack, health-wise. But you'll love every spoonful.


Koku Moringa Mint Chip

We loved the mint taste and if you like a thinner texture, here's your pick. It tastes like frozen yogurt and on a hot day that makes for a refreshing change from the creamier options. This version has half the fat and sugar of other mint chip varieties we reviewed.


Halo Top Dairy-Free Peanut Butter Cup Ice Cream

Halo Top is super smooth (no need to microwave it right out of the freezer—you can just dig in with your spoon). Our testers loved the milkshake-like quality but there were no chunks of peanut butter cup to be found. Still, with 3 grams of protein and 4 grams of fat, this is among the less-indulgent choices.


365 Chocolate Chip Peanut Butter Swirl Frozen Non-Dairy Almond Milk Dessert

This tasted like Moose Tracks, with chunks of chocolate chips and peanut butter swirls in it. We love that it boasts 5 grams of protein, but it also has 20 grams of sugar and 28 grams of carbs.


Van Leeuwen Vegan Peanut Butter Choc Chip Non-Dairy Frozen Dessert

This is one of the richest of the bunch, and Van Leeuwen always over-delivers on its promise of taste and texture. The zingy peanut buttery aftertaste means just a little will leave you super satisfied, which is good as it packs a punch in carbs, sugar and fat.


Häagen-Dazs Peanut Butter Chocolate Fudge Non-Dairy

This top-five winner was the most like the real thing, and everyone went crazy for it. The chunks of fudge were epic. It's slightly higher in cals than most other picks, but it also contains 6 grams of protein.


So Delicious Creamy Chocolate Cashewmilk Frozen Dessert

If what you love is a classic chocolate ice cream taste, this delivers. It is creamy and rich, and anyone avoiding coconut milk will appreciate the cashew milk option. Still, with 23 grams of carbs and 21 grams of sugar per 2/3 cup serving, we would limit our consumption to 1/3 a pint at a time.


So Delicious Dairy-Free Chocolate Coconut Milk Frozen Dessertge Template

For chocolate lovers, this is a great choice because it tastes like real ice cream and will satisfy your cravings. But if you're keeping an eye on saturated fat, this one is on the high end with 10 grams. Still, So Delicious has cracked the code on how to make a plant-based non-dairy ice cream that is ...so delicious!


Cookie dough is a specific kind of treat that's like Kryptonite for some people. We are those people. Ben & Jerry's has figured out not only how to make non-dairy ice cream taste like it's creamy dairy counterpart, but the cookie dough does, too. How do they do it? We don't care, we just want more. Caveat: One pint has 1050 calories, and a serving according to the label is 1/3 of a pint. With 49 grams of carbs per serving, proceed with caution.


Sometimes you think you don't love something but you just keep eating it. That was the experience with NadaMoo! Dairy-Free Birthday Cake Cookie Dough. It went fast. Even when some of the testers claimed it wasn't their favorite, they kept digging in for more. We say: Do you.


Koku Dark Cacao With Reishi Ice Cream

This one was so dark and rich it almost tasted like there was a cherry aftertaste. For dark chocolate lovers, this is the closest thing you'll get to a dark chocolate bar taste in ice cream. The coconut cream base adds a higher saturated fat content, but it's lower in sugar than other options on our list at only 9 grams.


NadaMoo! Dairy-Free Frozen Dessert, Dutch Chocolate

This chocolate treat has the least calories per serving of any that we tested, but still delivered all of the taste you're sure to want from chocolate ice cream. It had a mousse quality that made it fluffy and light. We love the fact that this family-owned company has been creating non-dairy treats for over 15 years and growing strong. Yesamooooo.


This one had actual pieces of oatmeal cookie in it, and we watched the testers go completely bananas for it. The ice cream tasted like the real thing and the cookies were legit home-made quality. How they do this we don't know but if you love oatmeal cookies, you will love this flavor. Nutrition-wise, this option is higher in fat, carbs and sugar plus contains palm oil.


Halo Top deserves kudos for trying to be the healthier choice among non-dairy treats, and we love the overall taste. But if you are looking for a chunky cookie filled ice cream, this isn't the choice for you. It's more like a frozen smoothie with an oatmeal cookie vibe. With just 70 calories and 3 grams of fat in half a cup, this is a great choice if you're watching your intake.


Häagen-Dazs Chocolate Salted Fudge Truffle Non-Dairy

If you love salty-sweet mash-ups, this is the one for you. But if you're not into salt—skip this. Haagen-Dazs knows what it's doing—and their dairy-free ice creams are as craveable as the classics. Don't worry about serving to non-vegans; they won't have a clue this is plant-based.


NadaMoo! Dairy-Free Frozen Dessert, Rockiest Road

If you like rocky road this will give you the fix you need. Our taste-testers loved the marshmallow sugary sweetness and rocky texture, but ultimately it didn't make our top five, which was a mystery to one tester who basically devoured the entire pint. That goes to show—every flavor has its fans. Lower in calories per serving sugar and carbs, so pls enjoy!


So Delicious Peachy Maple Pecan Cashewmilk Frozen Dessert

Maple is a specific taste and if you love maple syrup, reach for this fun treat. The testers all seemed to think it was *too* maple syrup-y but we found this to be a fun diversion from the usual suspects.


So Delicious Snickerdoodle Cashewmilk Frozen Dessert

This tastes like a gooey cinnamon roll (swoon) and was one of the favorites of all the ones we tasted. Made of cashew milk, this one is relatively lower in saturated fat (6 grams) and has 3 grams of protein per serving, but is slightly higher in carbs, at 34 grams.


Van Leeuwen Vegan Chocolate Ice Cream

The taste is a chocolate lover's delight and as with all Van Leeuwen Ice Creams, it is a rich, satisfying treat. We took points off for being higher in saturated fat, but we love that it has 3 grams of fiber.


Ben & Jerry's Chocolate Fudge Brownie Non-Dairy Frozen Dessert

Somehow they have mastered the art of creating non-dairy ice cream that tastes like the real thing. We love Ben & Jerry's flavors and their chocolate-y fudge brownie was a delight in particular. But for health, we took points off for the 27 grams of added sugar (over half your daily value) per serving.


Ben & Jerry's Peanut Butter Half Baked Non-Dairy Frozen Dessert

We don't blame anyone who wants to eat the whole pint—it's that good! This Ben & Jerry's flavor was among the top five overall winners of our entire plant-based ice cream taste test. It's so intense it's like eating half-baked brownies and Reese's Peanut Butter Cups coated in ice cream; AKA all our favorite flavors rolled together. Each serving has 43 grams of carbs and 28 grams of added sugar (that's 9 teaspoons!).


So Delicious Mint Chip Coconutmilk Frozen Desert

If you love mint, this treat delivers a satisfying fix. Our testers liked the fact that it was less thick in texture than some of the other ice creams we tasted, and on a hot day, it can feel refreshingly light and sweet without the heavy taste of some of the creamier choices.


NadaMoo! Dairy-Free Frozen Dessert, Lotta Mint Chip

We love NadaMoo! for going after the vegan market and coming out with a respectable mint chip treat with half the added sugars and carbs of some of their competitors. With 200 calories in a 2/3 cup and 6 grams of added sugar per serving, this is definitely among the healthiest of the treats. Enjoy!


So Delicious Dairy-Free Vanilla Bean Coconut Milk Frozen Dessert

When the vanilla bean in this dessert kicks in, you don't feel like you need any toppings or other flavors to enhance your satisfaction—it’s rich and full all on its own. That said, if you added a topping to it, non-vegans would never tell the difference. We took slight points off for the added sugar at 18 grams per serving, but it still comes in at a respectable 200 calories per serving.


So Delicious Cookies ‘n’ Cream Almondmilk Frozen Dessert

We loved the texture of this one which was like putting Oreo cookies in a blender with vanilla ice cream and freezing it up. The cookie taste infuses the entire ice cream so if you are an Oreo fan, this is your jam. Points off for high sugar (21 grams) but otherwise, this is a winning treat.


This was as sweet a treat as you could find, and the kids loved it. They enjoyed the chunks of cookie dough in the coconut milk and the ice cream base was thinner than some we tested—a nice counter touch to the rich, thick cookie dough. A bit high in carbs, fat and saturated fat, so if you're counting, keep an eye on your portion.


We're officially fans of every non-dairy dessert that Brooklyn-based Van Leeuwen makes—choc chip cookie dough is no exception. Rich and creamy, the raw cashew milk, coconut cream and cocoa butter base is to live for and makes for a truly decadent dessert.


Oatly Strawberry Ice Cream

Oatly has its act together, and this ice cream proves it. The newcomer to the freezer nudges aside some of the long-time favorites with its oat milk ice cream that tastes as good as—or better than—the real thing. We love the packaging, flavor, and attitude of this brand. It's a rich treat and anyone who loves strawberry will not be disappointed. Even non-strawberry lovers will be converted. One serving has 20 grams of sugar, but also 1.5 grams of fiber and a small amount of protein.