At Taco Bell You Can Now Order Any Item Vegan With Beyond Meat
Taco Bell has fed hungry plant-based customers for decades with its Black Bean Crunch Wraps and Rice & Bean Burritos. But now, Taco Bell plans to pass the torch from its longstanding meatless options to new vegan meat designed to elevate its plant-based menu. With the help of Beyond Meat, Taco Bell just revealed its first-of-its-kind Beyond Carne Asada Steak made exclusively with plant-based ingredients launching next month.
For about a year, Taco Bell and Beyond Meat have been working closely on a "groundbreaking" vegan meat product. Despite rumors of a stalled collaboration, Taco Bell's signature Beyond Meat plant-based steak will arrive at select locations around Dayton, Ohio on October 13. The trial run will occur until supplies run out.
“At Taco Bell, we’ve long believed that anyone should be able to choose plant-based menu items without compromising the flavors they crave,” Liz Matthews, Taco Bell's Global Chief Food Innovation Officer, said. “That’s why we at Taco Bell are thrilled to reveal the result of our long-standing partnership with Beyond Meat, which is previously unseen in the QSR industry. This plant-based carne asada steak is just the latest move in our history of crafting some of the most unique, craveworthy offerings for all fans.”
The Beyond Carne Asada Steak blends together Beyond's plant-based protein and Taco Bell's signature seasoning to create a meatless option that caters to all customers made from vital wheat gluten and faba bean protein. Since 2021, the Taco Bell Test Kitchen has worked with Beyond's culinary teams to develop cutting-edge plant-based protein.
At first, the new protein will be featured in a quesadilla priced the same as the traditional quesadilla. Customers can also add or substitute the protein to any menu item on the menu. Aiming to provide an affordable plant-based option for its customers, Taco Bell will not add an upcharge to the plant-based Carne Asada.
“We know that consumers are looking for diverse protein options that are better for the planet without compromising on taste, so we’re incredibly excited to launch our brand-new, innovative Beyond Carne Asada Steak,” Dariush Ajami, Beyond Meat’s Chief Innovation Officer, said. “Designed to specifically complement the bold, savory flavors that Taco Bell is known for, Beyond Carne Asada Steak delivers the flavorful, delicious taste and texture of marinated, grilled steak with the added benefits of plant-based meat.”
Taco Bell’s Innovative Vegan Meat
This August, Taco Bell's culinary development teams cooked up another plant-based protein for customers. The fast-food giant rolled out its proprietary “real seasoned plant-based protein” at 50 additional stores in the Birmingham Alabama area. Customers can order vegan beef for their burritos, tacos, nachos, and more. The proprietary protein alternative is flavored to taste just like its conventional beef. using a blend of soy and pea proteins. The test period will last until mid-October.
Taco Bell previously released the “real seasoned plant-based protein" last April in Tustin, California. Soon after, the proprietary protein launched at 95 Detroit-area locations. These tests coincide with the chain's vegan chicken trials as well. Last June, the company tested a vegan chicken chalupa shell – The Naked Chalupa with a Crispy Plant-Based Shell – at one location in Irvine, California.
A New World of Vegan Fast Food
Over 12 percent of Taco Bell's sales were attributed to its vegetarian options, according to the chain, and this trend is true across the entire market. Tapping into the fast-food industry, Beyond Meat is helping improve the menus of several chains worldwide. Recently, KFC debuted the Beyond Chicken Tenders at over 4,000 locations nationwide.
Estimates project that the vegan fast food market will reach $40 billion by 2028. Despite being primarily driven by major fast food chains, smaller businesses have entered the competition. California-based vegan fast-food brands Plant Power Fast Food and Noomo have recently partnered with franchising companies to accelerate their expansion efforts.
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Fast-food restaurants have finally got the memo that their customer base isn’t just coming through for a burger, fried chicken, or a beef taco. Many now have plant-based foods and are coming up with creative, delicious ways to get more greens on the menu. Here are the 6 best fast-food chains with plant-based options on the menu.
1. Burger King
Turns out there’s a lot more to rely on than a salad if you’re eating plant-based. Burger King has the Impossible Whopper featuring a meatless patty as well as a few secretly vegan options such as the French Toast Sticks and Hashbrowns.
2. White Castle
Known for its mini square-shaped sliders, this hamburger chain jumped on the plant-based bandwagon at some participating locations. You can find an Impossible Slider on some White Castle menus.
3. Del Taco
This was the first national Mexican fast-food chain to offer Beyond Meat at the company’s 580 restaurants across the country. Del Taco has the Beyond Avocado Taco on the menu along with the Epic Beyond Original Mex Burrito and Avocado Veggie Bowl.
4. Carl's Jr.
Another brand synonymous with beef burgers, Carl’s Jr. offers several plant-based options for veggie and plant lover such as Beyond Famous Star Burger and Guacamole Thickburger.
5. Taco Bell
This fast-food restaurant may have been one of the first you frequented while transitioning to plant-based eating. That’s because Taco Bell has eight million vegetarian combinations and sells 350 million vegetarian items a year through menu substitutions or ordering off their vegetarian menu. In fact, they were the first quick-service restaurant to offer American Vegetarian Association (AVA) certified food options.
6. Starbucks
From the time it started offering breakfast sandwiches in 2006, the coffee conglomerate became a competitor in the fast-food space. You can get your favorite hot and cold beverages made with almond, coconut or oat milk but there are also plant-based food options available such as the Baja Black Bean Veggie Wrap, bagel with vegan cream cheese and Impossible Breakfast Sandwich.