Study: Cultivated Meat Could Transform India’s Food Industry
Talk of lab-grown meat may seem like a distant science fiction dream, but worldwide commercial availability is quickly approaching. While Singapore remains the sole country to approve the commercial sale of cultivated meat, several other governments worldwide have hinted that regulatory approval could happen as soon as this year, including the United States and Qatar. Now, a recent report from the business technology firm CIIE.CO and the Good Food Institute (GFI) claim that cultivated meat could positively transform India’s food system.
The cultivated meat industry is centrally dedicated to creating a sustainable, ethical source of protein, allowing consumers everywhere to retain favorite foods without environmental risk. The report highlights how promoting cultivated meat production could help protect India’s people from climate change, pandemics, and even economic instability. Beyond that, the cultivated meat market offers a stable source of protein that requires far less land, water, and energy than typical meat and dairy production.
“We believe this is an opportune time to accelerate the momentum around cultivated meat and smart protein in general,” Partner of Seed Investing at CIIE.CO Vipul Patel said. “Riding on the immense potential that Indian research talent possesses, we hope to discover and support many entrepreneurs in this space in the next few years.”
The report notes that cultivated meat could provide countries including India with a stable food system, but it would be impossible to achieve without significant investment from governments, industry giants, and researchers. The study surveyed Indian cultivated meat stakeholders, investors, start-ups, policymakers, and more to determine the impact cultivated protein could have on the country.
Cultivated meat production is scaling up worldwide as countries begin to discuss regulatory approval. But the most important aspect is that consumers are willing to try cultivated meat. Another report found that nearly 50 percent of Indian consumers claim they are willing to try cultivated meat. Several companies including MyoWorks and Clear Meat have noticed the growing acceptance, intending to usher in a new era for Indian cuisine.
“To transcend the Michelin-starred restaurants of Singapore and Los Angeles and form a pillar of that new economy in the Indian mass market, however, transformative technologies like cultivated meat need our world-class scientists, industry, and government to come together in a Mission for Smart Protein,” Managing Director of GFI Asia Varun Deshpande said. “The advantages for India’s global competitiveness and self-sufficiency in building a sustainable supply of nutritious foods targeting malnutrition and creating lakhs of jobs will resonate for decades to come.”
Companies Worldwide Gear Up For Regulatory Approval
In Singapore, Eat Just’s GOOD Meat has set precedent for cell-grown meat, becoming the first commercially sold cultivated protein on the market. While GOOD Meat and Singapore currently hold a monopoly on the industry, food tech companies worldwide have developed proprietary methods of replicated meat and dairy products. Within the United States, the food-tech company UPSIDE is working to create sustainable proteins that will be restaurant-ready as soon as its granted regulatory approval.
UPSIDE recently opened its largest production facility entitled EPIC, meaning Engineering, Production & Innovation Center. The California-based production facility aims to eventually produce 400,000 pounds of cultivated meat annually. With current predictions expecting the cultivated meat market to exceed $2.7 billion by 2030, UPSIDE intends to cover all consumer bases. The company even acquired a cell-based seafood brand Cultured Decadence, adding cultured lobster to its portfolio.
The GFI report emphasizes the need for substantial investments in order for cultivated meat companies to truly expand. Although companies have already secured significant investments like Future Meat’s recent $347 million investment round, the report claims there is much more growth needed for the world to see significant sustainable impacts. But, the report and experts believe that consumers will embrace cultivated meat as a sustainable alternative to inefficient food systems that put human and planetary health at risk.
“With climate change, malnutrition, pandemics, and economic fragility proving themselves to be real and ever-present threats, we need bold, visionary investment in the industries of the future,” Deshpande said. “Cultivated meat is part of a suite of smart proteins which offer enormous promise to build a more resilient, nourishing food system and a thriving, 21st-century green economy.”
Sandra Oh and 20 Others It Might Surprise You to Learn Are Plant-Based
1. Paul McCartney
Sir James Paul McCartney is no stranger to a meat-free life as he's been vegetarian for 45 years. He initially went vegetarian in 1975 with his first wife Linda McCartney and began his advocacy for animal rights.
2. Sia
If you find yourself constantly singing along to the song The Greatest, then you're already a Sia fan. Sia tweeted that she is "fully vegan now" back in 2014 and stays true to her word
3. Sandra Oh
Way back at the start of Grey's Anatomy, Sandra Oh took the cast out for a plant-based lunch at Truly Vegan in Hollywood. In her effort to inspire contemporaries to eat vegan, the TV star is known to invite her friends for vegan meals that are delicious. She adopted the vegan lifestyle years ago and continues to quietly live a cruelty-free life.
4. Gisele Bündchen
Giselle revealed that when she was at the peak of her modeling career, her diet consisted of "cigarettes, wine, and mocha Frappuccinos," according to an interview in People Magazine. Now 39 and the mother of two children, Gisele eats a "mostly" plant-based diet to nourish her body and stay fueled.
5. Alec Baldwin
Alec Baldwin has made a bigger commitment to plant-based eating since he was first told by doctors that he was pre-diabetic and needed to change his diet. That was decades ago. But, over the last few years, he's been vocal about the benefits not only to his health but also the impact plant-based eating has on the environment.
7. Pamela Anderson
We all remember Pamela Anderson as the curvaceous blonde in the hit series Baywatch as she played Casey Jean in the red one-piece swimsuit that brought her world-class fame. She is a life-long active animal rights advocate and teamed up with PETA to join the Animal Protection Organization.
8. Kristen Stewart
"We shouldn't eat as much meat guys," Kristen Stewart told GQ in an interview in January. The Twilight star has made a full 180 from vampire to vegan. When she appeared on the game show "Hot Ones" she chose to skip the wings and instead compete by eating increasing spicier sauce on vegan cauliflower wings.
9. Jared Leto
This award-winning actor eats a high-protein diet consisting of only plants. Leto, who has been plant-based for 20 years, says it keeps him "shredded" in an interview. Now, 48, Leto looks half his age.
10. Jaden Smith
Jaden Smith switched up his diet from vegan to vegetarian, meaning that he doesn't eat meat but does eat dairy from time to time. In a recent article by Plant Based News, Smith admits he skipped meals and was not getting the proper nutrition when he was vegan, but this hasn't stopped him from espousing the plant-based life.
11. Meghan Markle
Meghan, the Duchess of Sussex has never admitted to being fully vegan, but sources say, she eats a plant-based diet most days during the week. She is teaching Prince Harry vegan cooking and in a Plant-Based News article, Markle explained how she hopes to raise baby Archie on a mostly vegan diet.
12. Serena Williams
As a professional athlete, fueling the body is a key factor to Willaim's successes. In a Bon Appetite article, she explained that she adopted a plant-based diet back in 2012, she was eating a lot "healthier" for her sister, Venus, who eats a strict vegan diet for health reasons.
13. John Mackey
The popular grocery store, Whole Foods Market sells vegan products and nonvegan products which arises black lash from ethical vegans as CEO John Mackey follows a strict vegan diet. The successful businessman grew up in Houston Texas and told Business Insider that he would traditionally eat processed foods for dinner while watching TV with his family. Now, Mackey steers clear from the processed isle and eats a clean vegan diet and feels amazing at the age of 65.
14. Jason Mraz
Jason Mraz, singer of the popular song, I'm Yours, committed to a vegan diet to support his friend diagnosed with Type 2 diabetes. Mraz says he eats mostly raw food and told magazine sources his favorite vegan dish is "Chocomole, a mixture of avocados, dates, cacao, agave nectar, and coconut oil."
15. Leona Lewis
Long time vegan, Leona Lewis grew up in a vegan household and continues to eat a plant-based diet. Lewis first adopted the diet at 12 when she learned about the health risks of eating animal products but told Women's Health Magazine she occasionally eats an omelet. She also mentioned her 2:30 lunch is normally a kale salad topped with dried cranberries and she loves a veggie stir-fry for dinner.
16. Hannah Teter
Hannah Teter changed her diet after watching the documentary, Earthlings when she discovered how "horrible" factory farming is. After a strict vegetarian diet, Teter liked the way she performed as an athlete and believes that her diet helped her win gold at the 2006 games.
17. Maggie Q,
You may recognize Maggie Q as the star of the Nikita series, but in the plant-based world, she's well-known for her heroic activism. Maggie Q has followed a strict vegan diet for 19 years, making her a true veteran of the lifestyle. She made the plant-based diet transition because she felt sluggish and had low energy, she has said. The famous actress keeps in shape by eating veggies and plant-based protein and working out with a passion.
18. Madelaine Petsch,
Winner of the first Masterchef vegan cook-off with Gordon Ramsay, Madelaine Petsch was raised vegetarian and went completely vegan at age 14. She claims that she started this diet before it was "trendy" and shot a campaign for PETA last year wearing a dress made of bok choy. Petsch says her vegan diet allows her to feel "healthier" and not "lethargic."
19. Millie Bobbi Brown
After doing a little sleuthing on her social media platforms we think Millie Bobbi Brown qualifies as plant-based. Whether or not she is actually skipping all meat and dairy, one thing is for sure: She eats mostly salads, vegetables and grains and lives a predominantly plant-based lifestyle full of healthy foods.
20. Chloe and Halle Bailey
The grammy-nominated sisters went vegan for a week with their mom but liked it so much they decided to stick with it. For one thing, it helps keep their "voices in shape" by eating a vegan diet and they emphasize the fact that dairy helps to limit extra mucus build-up, according to a PETA interview.
21. Hilary Duff
Best known for her role as Lizzie Mcguire in the long-running series, Hilary Duff is a recent vegan advocate and entrepreneur. She recently launched the vegan and cruelty-free eyeshadow palette, "Day Dreamer" and changed her diet to plant-based last fall.