Nina Dobrev and Julianne Hough Unveil New Vegan Wine Brand

|Updated Mar 29, 2021
Instagram / @juleshough

Actresses and best friends Nina Dobrev and Julianne Hough have just announced a business venture together, launching a vegan wine brand named Fresh Vine Wines. The duo’s wine brand will be crafted in Napa, California without any of the animal ingredients or fining agents often found in wine. The vegan wine brand will steer away from traditional wine ingredients in favor of a more compassionate approach. Typically, wine uses albumin and isinglass, derived from egg whites and fish bladders in the wine refining process. Many people do not know that wines include these animal-based ingredients.

“We’re the biggest animal lovers,” the duo told VegNews. “We can’t walk down the street without stopping to pet every single dog along the way, so it’s incredibly important for us to align with companies that share our point of view. We also want to be doing our part to be good citizens and help protect the environment through the use of no animal ingredients or processes.”

Nina Dobrev and Julianne Hough Launch Cruelty-Free Wine Brand

The best friends partnered with award-winning Napa valley winemaker Jamey Whetstone to create their vegan wine brand. The course of development took two years, driven by a desire to create a good-tasting, low-calorie, fully vegan wine. The plant-based wine market is still growing, but there’s still a wide gap in the industry. Fresh Vine Wines use proprietary natural winemaking processes with hand-selected grapes from California. The final product is a collaboration between the best friends, leading grape growers, and a panel of testers that ensure that the wine tastes delicious.

“Julianne and I bonded over having similar core values and lifestyles. We’re both incredibly busy, but we find time to not only prioritize work but find it very important to enjoy life to its fullest,” Dobrev said. “When we decide to venture into the wine industry we wanted to create something that reflected who we are, and hopefully to bring people together in this extremely uncertain time. We both think it’s incredibly important to enjoy every single moment with the people you love and find connection through enjoying the simple pleasures in life. That for us is laughing and indulging in our favorite tastes. That to us is Fresh Vine wine."

The first launch consists of a California Cabernet Sauvignon ($21.89), Pinot Noir ($18.99), and Chardonnay ($17.99). Consumers and wine-lovers alike can purchase these wines on Fresh Vine Wine’s website. The website features the California Rose ($14.89) and Limited Reserve Napa Cabernet ($80), which are available now for pre-order. The two wines will be released this spring/summer and fall, respectively.

Dobrev and Hough are continuing the trend of celebrities entering the alcohol industry, specifically the vegan wine industry. Actress Cameron Diaz and entrepreneur Katherine Power debuted their natural vegan wine brand Avaline last year. The vegan wine is made completely from organic grapes and is available in 43 states. Actress Cara Delevigne also jumped into the vegan wine business with her two sisters, Poppy and Chloe, last year. The Delevigne sisters launched Della Vite, a prosecco brand made with completely sustainable ingredients. The increasing number of celebrities joining the vegan wine market means more vegan wine on the shelves and greater attention to the industry as a whole, giving plant-based wine-lovers as many options as they would ever need.

Sandra Oh and 20 Others It Might Surprise You to Learn Are Plant-Based

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1. Paul McCartney

Sir James Paul McCartney is no stranger to a meat-free life as he's been vegetarian for 45 years. He initially went vegetarian in 1975 with his first wife Linda McCartney and began his advocacy for animal rights.

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2. Sia

If you find yourself constantly singing along to the song The Greatest, then you're already a Sia fan. Sia tweeted that she is "fully vegan now" back in 2014 and stays true to her word

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3. Sandra Oh

Way back at the start of Grey's Anatomy, Sandra Oh took the cast out for a plant-based lunch at Truly Vegan in Hollywood. In her effort to inspire contemporaries to eat vegan, the TV star is known to invite her friends for vegan meals that are delicious. She adopted the vegan lifestyle years ago and continues to quietly live a cruelty-free life.

4. Gisele Bündchen

Giselle revealed that when she was at the peak of her modeling career, her diet consisted of "cigarettes, wine, and mocha Frappuccinos," according to an interview in People Magazine. Now 39 and the mother of two children, Gisele eats a "mostly" plant-based diet to nourish her body and stay fueled.

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5. Alec Baldwin

Alec Baldwin has made a bigger commitment to plant-based eating since he was first told by doctors that he was pre-diabetic and needed to change his diet. That was decades ago. But, over the last few years, he's been vocal about the benefits not only to his health but also the impact plant-based eating has on the environment.


7. Pamela Anderson

We all remember Pamela Anderson as the curvaceous blonde in the hit series Baywatch as she played Casey Jean in the red one-piece swimsuit that brought her world-class fame. She is a life-long active animal rights advocate and teamed up with PETA to join the Animal Protection Organization.

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8. Kristen Stewart

"We shouldn't eat as much meat guys," Kristen Stewart told GQ in an interview in January. The Twilight star has made a full 180 from vampire to vegan. When she appeared on the game show "Hot Ones" she chose to skip the wings and instead compete by eating increasing spicier sauce on vegan cauliflower wings.


9. Jared Leto

This award-winning actor eats a high-protein diet consisting of only plants. Leto, who has been plant-based for 20 years, says it keeps him "shredded" in an interview. Now, 48, Leto looks half his age.


10. Jaden Smith

Jaden Smith switched up his diet from vegan to vegetarian, meaning that he doesn't eat meat but does eat dairy from time to time. In a recent article by Plant Based News, Smith admits he skipped meals and was not getting the proper nutrition when he was vegan, but this hasn't stopped him from espousing the plant-based life.

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11. Meghan Markle

Meghan, the Duchess of Sussex has never admitted to being fully vegan, but sources say, she eats a plant-based diet most days during the week. She is teaching Prince Harry vegan cooking and in a Plant-Based News article, Markle explained how she hopes to raise baby Archie on a mostly vegan diet.

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12. Serena Williams

As a professional athlete, fueling the body is a key factor to Willaim's successes. In a Bon Appetite article, she explained that she adopted a plant-based diet back in 2012, she was eating a lot "healthier" for her sister, Venus, who eats a strict vegan diet for health reasons.

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13. John Mackey

The popular grocery store, Whole Foods Market sells vegan products and nonvegan products which arises black lash from ethical vegans as CEO John Mackey follows a strict vegan diet. The successful businessman grew up in Houston Texas and told Business Insider that he would traditionally eat processed foods for dinner while watching TV with his family. Now, Mackey steers clear from the processed isle and eats a clean vegan diet and feels amazing at the age of 65.

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14. Jason Mraz

Jason Mraz, singer of the popular song, I'm Yours, committed to a vegan diet to support his friend diagnosed with Type 2 diabetes. Mraz says he eats mostly raw food and told magazine sources his favorite vegan dish is "Chocomole, a mixture of avocados, dates, cacao, agave nectar, and coconut oil."


15. Leona Lewis

Long time vegan, Leona Lewis grew up in a vegan household and continues to eat a plant-based diet. Lewis first adopted the diet at 12 when she learned about the health risks of eating animal products but told Women's Health Magazine she occasionally eats an omelet. She also mentioned her 2:30 lunch is normally a kale salad topped with dried cranberries and she loves a veggie stir-fry for dinner.


16. Hannah Teter

Hannah Teter changed her diet after watching the documentary, Earthlings when she discovered how "horrible" factory farming is. After a strict vegetarian diet, Teter liked the way she performed as an athlete and believes that her diet helped her win gold at the 2006 games.


17. Maggie Q,

You may recognize Maggie Q as the star of the Nikita series, but in the plant-based world, she's well-known for her heroic activism. Maggie Q has followed a strict vegan diet for 19 years, making her a true veteran of the lifestyle. She made the plant-based diet transition because she felt sluggish and had low energy, she has said. The famous actress keeps in shape by eating veggies and plant-based protein and working out with a passion.

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18. Madelaine Petsch,

Winner of the first Masterchef vegan cook-off with Gordon Ramsay, Madelaine Petsch was raised vegetarian and went completely vegan at age 14. She claims that she started this diet before it was "trendy" and shot a campaign for PETA last year wearing a dress made of bok choy. Petsch says her vegan diet allows her to feel "healthier" and not "lethargic."

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19. Millie Bobbi Brown

After doing a little sleuthing on her social media platforms we think Millie Bobbi Brown qualifies as plant-based. Whether or not she is actually skipping all meat and dairy, one thing is for sure: She eats mostly salads, vegetables and grains and lives a predominantly plant-based lifestyle full of healthy foods.


20. Chloe and Halle Bailey

The grammy-nominated sisters went vegan for a week with their mom but liked it so much they decided to stick with it. For one thing, it helps keep their "voices in shape" by eating a vegan diet and they emphasize the fact that dairy helps to limit extra mucus build-up, according to a PETA interview.

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21. Hilary Duff

Best known for her role as Lizzie Mcguire in the long-running series, Hilary Duff is a recent vegan advocate and entrepreneur. She recently launched the vegan and cruelty-free eyeshadow palette, "Day Dreamer" and changed her diet to plant-based last fall.