Impossible Foods’ New Vegan Sausage Links Launch in Time for BBQ Season

|Updated Mar 31, 2022
Impossible Foods

Following the debut of its plant-based pork, Impossible Foods just unveiled new plant-based sausage links. The meat alternative brand is keeping up with its commercial promises by expanding its plant-based selections. The new Impossible Sausage Links Made From Plants will be available this month at grocery stores nationwide, featuring three flavors: Italian, Spicy, and traditional Bratwurst. The new vegan sausage link adds to the major food tech brand's rapidly expanding portfolio of vegan meats.

With the weather warming up, the Impossible Foods' Sausage Links will be available right on time for grilling season. The mouthwatering vegan option will also provide customers with a summertime protein alternative that is rare on the market. Impossible's plant-based sausage links feature an innovative vegan casing that is filled with the company's signature pork-free meat and grounds. The new vegan sausage link expertly replicates the taste, texture, and snap of its animal-based counterpart.

“We didn’t compromise when it came to making sure Impossible Sausage Links deliver all the satisfying snap and sizzle that consumers love about pork sausage,” Director of New Product Development at Impossible Foods Laura Kliman said in a statement. “Our innovative technology platform and consumer-focused design approach allowed us to finesse everything from the spice mix to the casing and stuffing process, and we really perfected it to give consumers the opportunity to enjoy what they love most about pork sausage from pigs without sacrificing on taste, versatility, or environmental impact.”

Once again, Impossible's version of this classic protein prioritizes a healthier and more sustainable recipe. The impressive plant-based version excludes cholesterol and nitrites that are typically found in traditional sausage links. Impossible also conducted a life cycle assessment to determine the environmental costs of its plant-based sausage. The report found that its vegan sausage produces 71 percent less greenhouse gas emissions, wastes 79 percent less water, and uses 41 percent less land.

Impossible Foods' Most Impressive Year Yet

Founded in 2011 by entrepreneur Patrick O. Brown, Impossible Foods launched to provide the most realistic plant-based meat alternatives seen before. Beginning with the iconic Impossible Burger, the plant-based brand has spent more than a decade developing new vegan proteins for hungry customers nationwide. Catching the attention of investors worldwide, Impossible has secured more than $2 billion in investment funding, allowing for accelerated production and distribution across all sectors.

“We’re fortunate to have great investors who believe in our long-term mission,” Impossible Foods’ Chief Financial Officer David Borecky said late last year. “The latest round of funding allows us to further accelerate our product innovation and global expansion efforts as we continue to leverage the power of the food system to satisfy consumers and fight climate change.”

Impossible aims to replace all animal-based foods with viable and indistinguishable plant-based alternatives by 2035. Following the large investment, the company has doubled its pace by releasing Impossible Sausage, Impossible Chicken, and Impossible Meatballs in recent months. The company is also using its platform to advocate for environmentally friendly policies and practices. Its Wild Nuggies product – vegan nuggets shaped like endangered animals – intends to spread awareness of the harmful effects stemming from conventional animal agriculture.

Impossible announced a global partnership with Kroger that will bring affordable plant-based foods to people across the United States. The new plant-based Home Chef products will revolutionize accessible vegan food. While the details are vague, people can expect to see more creative Impossible products at Krogers nationwide.

Fast-food restaurants have finally got the memo that their customer base isn’t just coming through for a burger, fried chicken, or a beef taco. Many now have plant-based foods and are coming up with creative, delicious ways to get more greens on the menu. Here are the 6 best fast-food chains with plant-based options on the menu.

1. Burger King

Turns out there’s a lot more to rely on than a salad if you’re eating plant-based. Burger King has the Impossible Whopper featuring a meatless patty as well as a few secretly vegan options such as the French Toast Sticks and Hashbrowns.

2. White Castle

Known for its mini square-shaped sliders, this hamburger chain jumped on the plant-based bandwagon at some participating locations. You can find an Impossible Slider on some White Castle menus.

3. Del Taco

This was the first national Mexican fast-food chain to offer Beyond Meat at the company’s 580 restaurants across the country. Del Taco has the Beyond Avocado Taco on the menu along with the Epic Beyond Original Mex Burrito and Avocado Veggie Bowl.

4. Carl's Jr.

Another brand synonymous with beef burgers, Carl’s Jr. offers several plant-based options for veggie and plant lover such as Beyond Famous Star Burger and Guacamole Thickburger.

5. Taco Bell

This fast-food restaurant may have been one of the first you frequented while transitioning to plant-based eating. That’s because Taco Bell has eight million vegetarian combinations and sells 350 million vegetarian items a year through menu substitutions or ordering off their vegetarian menu. In fact, they were the first quick-service restaurant to offer American Vegetarian Association (AVA) certified food options.

6. Starbucks

From the time it started offering breakfast sandwiches in 2006, the coffee conglomerate became a competitor in the fast-food space. You can get your favorite hot and cold beverages made with almond, coconut or oat milk but there are also plant-based food options available such as the Baja Black Bean Veggie Wrap, bagel with vegan cream cheese and Impossible Breakfast Sandwich.