Beyond Meat and Pepsi Launch Vegan Beef Jerky: Where to Get It

|Updated Mar 24, 2022
Beyond Meat

Beyond Meat just unveiled its newest plant-based meat product, Beyond Jerky – the company’s vegan beef jerky made from mung beans and peas. In partnership with PepsiCo, Beyond developed the soy-free plant-based beef jerky through the company’s joint venture, Planet Partnership. The vegan beef jerky will be the Planet Partnership’s flagship product as the joint venture begins to enter new food categories.

The new Beyond Jerky is slow-roasted to mirror the original and widely popular taste and texture of traditional beef jerky. The vegan jerky contains 10 grams of protein per serving without any cholesterol, which is significantly less than the 25 grams typically found in beef jerky products. Beyond will offer its vegan jerky in flavors that include Original, Hot & Spicy, and Teriyaki. Customers will also be able to choose between 1-ounce, 3-ounce, or 10-ounce packages.

“We are thrilled to introduce the first product from Planet Partnership, our joint venture with Beyond Meat and PepsiCo,” Planet Partnership CEO Dan Moisan said in a statement. “The nationwide launch of Beyond Meat Jerky will make plant-based meat accessible to millions of households. It tastes great, it’s a good source of protein, and it’s convenient to eat whether you’re on the go, at the office, or out on adventures.”

PepsiCo’s contribution will allow Beyond to offer its new meat-free snack to more outlets than ever before, becoming the company’s most widely accessible product. The Beyond Jerky is expected to be available to millions of customers nationwide. You can find the new plant-based snack at gas stations, convenience stores, pharmacies, supermarkets, and several other retailers nationwide.

Beyond Meat Eyes Future Growth

Early last year, Beyond and PepsiCo launched the Planet Partnership join venture to improve access to plant-based products nationwide. Beyond aims to utilize Pepsi’s marketing and manufacturing networks to improve its distribution capabilities into the future. By joining forces, the two companies intend to capitalize on a rapidly growing industry. The vegan snack market is expected to reach $73 billion in 2028, giving both companies reason to invest in the new Beyond Jerky.

Since launching on the US stock market in 2019, Beyond’s share has gradually dropped. From its market high at $234.90, Beyond fell to approximately $38.76 per share this March. However, over the past month, Beyond market price has surged $10 percent to $52.19, expected only to continue rising with the expansion of the Planet Partnership venture. During the last earnings call in February, Beyond CEO Ethan Brown explained why retail sales were down 19.5 percent, teasing the release of the vegan jerky.

“We have a major product, which I actually have in my hands right now and I’ve been snacking on during the call,” Brown told analysts. “That took an enormous amount of time and energy to get ready, and it’s a fantastic product.”

By expanding its product development into the snack category, Beyond is also helping lower the prices of plant-based beef production. A recent report claimed that the price gap between vegan meat and animal-based meat is expected to close by 2023. While the gap is still substantial, at $3.95 for a pound of beef and $7.79 for a pound of Beyond Meat, increased investment and production across the plant-based industry is helping drive down the price of plant-based beef.

The Surprising Reasons these Five Country Singers Went Meat-Free

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1. Carrie Underwood Loved Her Family's Farm Animals

Seven-time Grammy Award winner Carrie Underwood has been hailed for her “enormous” vocal range. When it comes to her diet, Underwood’s a fan of breakfast burritos and lots of tofu. She doesn’t shy away from the carbs, either. According to Cheat Sheet, one of her favorite snacks is a toasted English muffin with peanut butter.

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2. Blake Shelton Wants to Keep Up With His Older Girlfriend

Singer, songwriter, and “The Voice” coach, Blake Shelton, 43, has been working to stay fit recently with help from his long-time love, Gwen Stefani, who is a vegetarian and told him to get off the meat if he wants to feel fitter and lose some weight. Shelton has been trying to keep up with Stefani's impressive fitness level, according to an interview Stefani gave this fall. The former No Doubt singer and Hollaback girl is a longtime vegetarian, eats a mostly vegan diet, and is super fit-- and at 50, looks younger than her years. A source told Gossipcop, “Gwen’s told him the way to lose it is to stay the hell away from meat and bad carbs.” We're rooting for him!

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3. Shania Twain Has the Key to Gorgeous Skin

The best-selling female country music singer in history isn’t buying any expensive steak dinners after a performance. The “Queen of Country Pop” has sold more than 100 million records but says she keeps her meat-free diet simple. She is both vegetarian and eats very little dairy -- though at times has said she does eat eggs.


4. Annette Conlon, Folk Artist with a Passion

Americana singer and songwriter Annette Conlon is also a passionate vegan. She started “The Compassionette Tour,” in an effort to bring compassion, social consciousness, human interaction, and animal issues to a mainstream audience.

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5. Johnny Cash, Walked the Vegan Line Late in Life

The Man in Black is synonymous with country music, even nearly two decades after his death (1932-2003), probably in part because of the biopic about his life starring vegan actor Joaquin Phoenix. Ask any die-hard country music fan (or your dad, for that matter) and they will tell you that Johnny Cash was one of the best-selling musicians of all-time. His scores of hits include “I Walk the Line” and "Hurt" "A Boy Named Sue" and dozens of others. Cash himself was believed to have lived meat-free later in life to help combat some health issues. At Johnny Cash’s Kitchen and Saloon in Nashville, you can also load up on the meat-free dishes as the restaurant boasts a fully stacked veggie menu that includes greens, sweet potato mash, and fried okra.