Is This New Mushroom Bacon the Most Sustainable Plant-Based Protein?

For many flexitarians, bacon is the final frontier when it comes to fully adopt a plant-based diet. The classic breakfast staple has historically been difficult to replicate, and most of the current offerings taste nothing like the bacon you grew up with, but that may be changing. Now AtLast Foods is developing one of the most delicious and sustainable plant-based bacon on the market and the company intends to significantly expand its production and distribution capabilities. Partnering with Whitecrest Mushrooms, the New York-based food tech company is capable of making 3 million pounds of mushroom bacon on just one acre of land.

By partnering with Whitecrest, AtLast – a subsidiary of the biotechnology company Ecovative Design – will be able to scale up its production for its MyBacon products. The mycelium-based mushroom bacon is designed to cook, taste, and feel like traditional bacon without any animal products. AtLast will use the mushrooms grown at the Whitecrest farm located in Ontario, Canada in its proprietary AirMycleium technology. The technology produces whole-cut vegan bacon, minimizing environmental costs when compared to traditional bacon production.

“After more than a decade of experience growing and producing the highest quality gourmet mushrooms, we’re excited to leverage our expertise in the new market of alternative proteins,” P of Whitecrest Mushrooms Murray Good, said in a statement. “This partnership has given us new opportunities to innovate in an entirely new landscape while keeping sustainability at the core of our practice.”

Together, the two companies will facilitate one of the most expansive and sustainable plant-based bacon businesses to date. With Whitecrest’s mushroom-growing experience, Ecovative will be able to maximize its MyBacon production. The two companies plan to build a farm where the mushrooms will be grown, made into plant-based bacon slabs, and brined to give customers the full experience of bacon.

MyBacon will feature a clean, GMO-free recipe that only contains six ingredients including mushroom mycelium, refined coconut oil, cane sugar, flaked salt, smokey flavoring, and beet juice. The company claims that the product will provide the same chew and sear as regular bacon, making the cooking process nearly indistinguishable from animal-derived bacon.

“Our partnership with Whitecrest and Ecovative will bolster the growth of Atlast to address the critical needs of an expanding alternative-meat market,” Chief Operating Officer of Atlast Food Co. Steve Lomnes said in a statement. “It will not only enable us to put more MyBacon strips onto the plates of consumers but unlock a sustainable solution to producing food in a way that is beneficial to our entire ecosystem.”

Currently, 57 percent of food-related greenhouse gas emissions are derived from meat production, and Atlast intends to undercut the pork industry nationwide. The new plant-based bacon can be produced at an exponential scale when compared to raising pig livestock. The faster yield times and lower land usage makes the mushroom bacon more sustainable and eventually, more profitable. The plant-based pork market is expected to surpass $10.5 billion by 2030, making it one of the fastest-growing plant protein categories worldwide.

Atlast’s partnership with Whitecrest follows the company’s $40 million funding round last year. Alongside the funding round, the company’s parent company also secured $60 million in an investment package, which it intends to use to propel itself into the national bacon market.

Plant-based bacon sales are currently up 25 percent from last year, meaning that vegan bacon is becoming a real competitor for pork industry giants across North America. The MyBacon is only available at Honest Weight Food Co-op in Albany, NY, but the new production capabilities will allow the food tech company to truly enter the national market.

“AtLast began as a question on how to disrupt factory farming and help alleviate the climate crisis, and we found the solution waiting for us in nature,” Co-founder and CEO of Ecovative and Atlast Eben Bayer said in a statement. “By growing mycelium, we produce food in a climate-conscious way that doesn’t compromise on taste. Now more than ever, Spaceship Earth needs more plant-based food options. Partnering with Whitecrest Mushrooms allows us to meet those growing needs.”

Seven-time Grammy Award winner Carrie Underwood has been hailed for her “enormous” vocal range. When it comes to her diet, Underwood’s a fan of breakfast burritos and lots of tofu. She doesn’t shy away from the carbs, either. According to Cheat Sheet, one of her favorite snacks is a toasted English muffin with peanut butter.

Singer, songwriter, and “The Voice” coach, Blake Shelton, 43, has been working to stay fit recently with help from his long-time love, Gwen Stefani, who is a vegetarian and told him to get off the meat if he wants to feel fitter and lose some weight. Shelton has been trying to keep up with Stefani's impressive fitness level, according to an interview Stefani gave this fall. The former No Doubt singer and Hollaback girl is a longtime vegetarian, eats a mostly vegan diet, and is super fit-- and at 50, looks younger than her years. A source told Gossipcop, “Gwen’s told him the way to lose it is to stay the hell away from meat and bad carbs.” We're rooting for him!

The best-selling female country music singer in history isn’t buying any expensive steak dinners after a performance. The “Queen of Country Pop” has sold more than 100 million records but says she keeps her meat-free diet simple. She is both vegetarian and eats very little dairy -- though at times has said she does eat eggs.

Americana singer and songwriter Annette Conlon is also a passionate vegan. She started “The Compassionette Tour,” in an effort to bring compassion, social consciousness, human interaction, and animal issues to a mainstream audience.

The Man in Black is synonymous with country music, even nearly two decades after his death (1932-2003), probably in part because of the biopic about his life starring vegan actor Joaquin Phoenix. Ask any die-hard country music fan (or your dad, for that matter) and they will tell you that Johnny Cash was one of the best-selling musicians of all-time. His scores of hits include “I Walk the Line” and "Hurt" "A Boy Named Sue" and dozens of others. Cash himself was believed to have lived meat-free later in life to help combat some health issues. At Johnny Cash’s Kitchen and Saloon in Nashville, you can also load up on the meat-free dishes as the restaurant boasts a fully stacked veggie menu that includes greens, sweet potato mash, and fried okra.