BMW Invests in Vegan Leather Aiming to Lower Carbon Emissions

BMW just announced that the luxury car company is supporting vegan leather for the future of the auto industry. The venture capital of the BMW Group, BWM i Ventures, recently invested in the sustainable material company Natural Fiber Welding. The environmentally-friendly brand develops plastic-free materials for foam and textiles, including completely biodegradable vegan leather. The company’s plant-based leather, MIRIUM, consists of byproducts from other industries, lowering waste across multiple markets.

“Natural Fiber Welding has developed an innovative process of converting plants into all-natural, 100 percent recyclable material that mimics all the properties of traditional leather, yarns, and foams,” Managing Partner at BMW i Ventures Kasper Sage said. “Having a scalable, cost-competitive alternative to leather with premium qualities is key to further advancing the decarbonization of the automotive industry.”

BMW i Ventures claims that the vegan materials rival the more conventional animal-based leather. The company wrote online that “traditional leather production is quite problematic and can be very harmful to the environment,” to show what vegan leather brings to the table without the environmental risk. The recycled material uses everything from coconut husk fiber - a by-product from coconut water and oil production - and cork powder from manufacturing wine stoppers.

The partnership is also meant to push BMW to lower its carbon emissions in the coming years. The push to promote vegan leather helps the company’s sustainability goals, advancing its attempts to redesign its place in the automobile industry. Although not yet promising to replace all leather in its models, the car company is pushing the entire industry to evaluate its production practices.

The investment also allows Natural Fiber Welding to expand its product lines and its distribution range. The company is aiming to scale up its development, reaching out to other car companies to advertise its vegan leather.

“BMW i Ventures’ commitment to high-performance companies across the manufacturing and transportation sector markets them an excellent investor and partner for [Natural Fiber Welding],” Founder and CEO of Natural Fiber Welding Luke Haverhals said. “We are honored to have their support as we continue to expand into new markets, like automotive, where all-natural, performance materials can have a huge impact in decarbonizing and creating a truly sustainable future.”

Natural Fiber Welding gained notoriety last year when United States fashion giant Ralph Lauren first invested in the company. As the fashion industry also begins to leave leather behind, the luxury giant partnered with the sustainable leather company to create environmentally-conscious clothing. A study found that 55 percent of Americans would rather purchase animal-free leather, showing a rising demand for plant-based leather products.

Earlier this year, Swedish automobile company Volvo announced that all of its cars would be vegan and electric by the year 2030. The company emphasized that the transition to leather would not jeopardize the style or comfort of its vehicles. Audi also promised to enact change and limit the leather used in its cars. BMW’s investment comes at a turning point for the entire automobile industry, as animal-based leather falls quickly out of fashion.

Fast-food restaurants have finally got the memo that their customer base isn’t just coming through for a burger, fried chicken, or a beef taco. Many now have plant-based foods and are coming up with creative, delicious ways to get more greens on the menu. Here are the 6 best fast-food chains with plant-based options on the menu.

Turns out there’s a lot more to rely on than a salad if you’re eating plant-based. Burger King has the Impossible Whopper featuring a meatless patty as well as a few secretly vegan options such as the French Toast Sticks and Hashbrowns.

Known for its mini square-shaped sliders, this hamburger chain jumped on the plant-based bandwagon at some participating locations. You can find an Impossible Slider on some White Castle menus.

This was the first national Mexican fast-food chain to offer Beyond Meat at the company’s 580 restaurants across the country. Del Taco has the Beyond Avocado Taco on the menu along with the Epic Beyond Original Mex Burrito and Avocado Veggie Bowl.

Another brand synonymous with beef burgers, Carl’s Jr. offers several plant-based options for veggie and plant lover such as Beyond Famous Star Burger and Guacamole Thickburger.

This fast-food restaurant may have been one of the first you frequented while transitioning to plant-based eating. That’s because Taco Bell has eight million vegetarian combinations and sells 350 million vegetarian items a year through menu substitutions or ordering off their vegetarian menu. In fact, they were the first quick-service restaurant to offer American Vegetarian Association (AVA) certified food options.

From the time it started offering breakfast sandwiches in 2006, the coffee conglomerate became a competitor in the fast-food space. You can get your favorite hot and cold beverages made with almond, coconut or oat milk but there are also plant-based food options available such as the Baja Black Bean Veggie Wrap, bagel with vegan cream cheese and Impossible Breakfast Sandwich.