Privacy Policy (Updated 11/8/19)


Purpose Of This Privacy Policy

Spinach Holdings, Corp. d/b/a The Beet ("The Beet," "Company," "our," "we" or "us") understands that privacy is important to all users ("you") who use or access Company's website, located at ("Website"). We have created this Privacy Policy in order to demonstrate our commitment to your privacy. The Privacy Policy below discloses our practices regarding information collection and usage solely for the Website. This Privacy Policy does not apply to any other websites, apps or services provided by us, our affiliates or our clients, unless it appears on the same.

It is important that you read this Privacy Policy together with any other Privacy Policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.

This Privacy Policy is provided in a layered format so you can click through to the specific areas set out below.


Spinach Holdings, Corp. d/b/a The Beet is the controller and responsible for the Website. We have appointed a Data Protection Officer ("DPO") who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

Contact Details
Our full contact details are as follows:
Full name of legal entity: Spinach Holdings, Corp. d/b/a The Beet
Name or title of Data Protection Officer ("DPO"): Director of Product
Email address:

Physical address:
c/o The Beet
853 Broadway Suite 905
New York, NY 10003

You have the right to make a complaint at any time to your local Supervisory Authority. We would, however, appreciate the chance to deal with your concerns before you approach your Supervisory Authority so please contact us in the first instance and we will do our very best to deal with your concerns.

Changes To Your Personal Data; Changes To This Privacy Policy

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

In addition, please note that we reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time. However, if at any time in the future we plan to use your information in a way that materially differs from this Privacy Policy, we will post such changes here and email you. We encourage you to periodically review the Website for the latest information on our privacy practices. You are bound by any changes to the Privacy Policy when you use the Website after such changes have been first posted.


Categories Of Data We Collect

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (see Anonymized Data, below). We do not collect personal data about you unless you voluntarily submit that information to us or that information is collected via certain automated technologies discussed below.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Identity Data includes first name, last name, date of birth, screen name, handle, username or similar identifier.
  • Contact Data includes address, email address and telephone number.
  • Technical Data includes internet protocol (IP) addresses, location information, browser type, browser language, pages viewed, time spent and the date and time of a visit.
  • Profile Data includes your username and password, as well as your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our Website.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share anonymized data such as statistical or demographic data for any purpose ("Anonymized Data"). Anonymized Data may be derived from your personal data but may not considered personal data by law if such data does not directly or indirectly reveal your identity.

Collection of Personal Information Of Others

Some features of our Website may require or allow you to send information about our Website, services or offerings to another person or provide information about another person to us. When you use these services, we will typically ask you for the name or other information (e.g., email address) of the other person. This information will be treated in accordance with this Privacy Policy. With such features, we may automatically send an email or other communication inviting your "friend" or guest (i.e., the third party whose information you submit using such feature) to visit the Website, or to view certain content or Company offerings, and your friend may elect to receive a reminder email message or other communication and may contact us at to request that we remove this information from our database (and in some cases, may be able to opt out of receiving future promotional communications from us).

If You Fail To Provide Personal Data

Where we need to collect personal data by law or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our Website). In this case, we will not be able to provide our Website to you.


We use different methods to collect data from and about you, such as:

Direct interactions. You may give us your personal data when you:

  • creating or editing an account on our Website;
  • utilize our Website or related properties (e.g., social media accounts);
  • subscribe to our publications or participate in our sweepstakes or contests;
  • request email marketing or other types of marketing to be sent to you;
  • contact us, including to seek employment; or
  • give us feedback.

Automated technologies or interactions. As you interact with our Website, we may automatically collect Technical Data and Usage Data about your equipment, browsing actions and patterns. Some of the ways in which we or our Website may collect are further described below:

  • Cookies and other technologies: The Website may use cookies, a type of technology that installs a small amount of information on a User's device to permit the Website to, for example, recognize future visits using that device. The Website may use other similar technologies (including, without limitation, tracking pixels, as described further below, and other anonymous identifiers) to gather personal data, such as IP addresses and location data, to customize your visit, to enable us to enhance our Website, or for other purposes. Details on our use of cookies can be found in the chart below.

  • Interest-Based Advertising: We may share information about you with third-party to use in connection with their own information to deliver targeted advertising to you when you visit our Website or other websites. Cookies, described above, may be used in this process, alone or in conjunction with web beacons or other tracking technologies already in your browser to collect information about you when visit our website. The information they collect may be associated with your personal data or they may collect information, including personal data, about your online activities over time and across different websites and other online services. For example, if you are searching for information on a particular product or service, our vendor may cause an advertisement to appear on other websites you view with information on that product. This form of advertising is called "behavioral advertising." We believe that such advertising is helpful because you will see ads that are relevant to your interests. However, if you would like to opt-out of these interest-based advertisements, please see the Opt-Out section below.
  • Clickstream Data: As you use the Internet, a trail of electronic information is left at each website you visit. This information, sometimes referred to as "clickstream data," can be collected and stored by a website's server. For example, clickstream data can tell the type of device and software you use and the address of the website from which you linked to the website. The Website may collect and use clickstream data as a form of aggregate information to anonymously determine how much time visitors spend on each page of our website, how visitors navigate throughout the Website and how we may tailor our website to better meet the needs of visitors. This information often will be used to improve our website and our services. Any collection or use of clickstream data will be anonymous and aggregated, and will not intentionally contain any personal data.


Our Use Of Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you;
  • To perform specific services that you have requested;
  • To respond to your direct inquiries;
  • To open accounts, perform verification checks or prevent fraud;
  • To provide, maintain, improve and secure the Website and develop and offer new features and functionality;
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;
  • To send you marketing materials (please see below for further details);
  • To process any application for employment;
  • To connect you with another user so that they can contact you with customized offers, messages and information;
  • Where we need to comply with a legal or regulatory obligation.

We will also process your personal data in accordance with your consent. You have the right to withdraw consent to marketing at any time by contacting us at Below are other types of lawful basis that we may rely on to process your personal data:

  • Legitimate Interest means our interest in conducting and managing our business to enable us to give you the best services/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us at
  • Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
  • Comply with a Legal or Regulatory Obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation.

    Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us at if you need details about the specific legal grounds on which your personal data is being processed.

    Disclosures Of Your Personal Data

    We may share your personal data with the parties set out below:

  • Third parties (including service providers acting as processors) to aid us with opening accounts, performing verifications and otherwise to provide, maintain, improve, analyze and secure the Website and to develop and offer new products and services.
  • Third parties working on behalf of or with Company to provide (i) information about our products or services, or (ii) the products or services requested by you. These third parties are subject to confidentiality agreements and do not have any independent or legal right to share your personal data.
  • Our affiliates for their own marketing purposes, to offer those affiliates' products and services to you, and for other purposes permitted by law. For clarity, Company will not disclose personal data to non-affiliates to market their products and services to you.

    Company reserves the right to disclose personal data it collects: (i) if Company believes it is necessary to do so in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of this Website's Terms and Conditions or as otherwise required by law; (ii) when Company believes that disclosure is necessary to protect its legal rights and/or to comply with a judicial proceeding, court order (including in U.S. Bankruptcy Court), or legal process served on Company; or (iii) to transfer information in the event of a merger, acquisition, transfer of assets, or other organizational restructuring or change of control.

    Change Of Purpose

    We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at

    If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

    Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


    We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

  • Promotional offers from us: We may use your personal data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this "marketing"). You will receive marketing communications from us if you have requested information from us or used our Website and, in each case, you have not opted out of receiving that marketing.
  • Third-party marketing: We currently do not share your personal data with third parties for their own marketing purposes. We will get your express opt-in consent before we share your personal data with any company outside our company for marketing purposes.

    To see how you can opt out of marketing communications, please see the Opt-Out section below.


    Opting Out Of Messages From Us

    To opt-out of any future promotional messages from us, you should send an unsubscribe request to us at We will process your request within a reasonable time after receipt. Please note that if you opt out in this manner, certain aspects of the Website may no longer be available to you.

    Opting Out Of Cookies

    If you want to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website. Cookies and similar items are not used by us to automatically retrieve personal data from your device without your knowledge. For more information about cookies, please see the chart on Cookies above.

    Further, you may opt out of data collection via Google Analytics through the installation of the Google Analytics opt-out browser add-on. More information about this add-on can be found at

    Opting Out Of Interest Based Advertising

    The online advertising industry provides a service through which you may opt-out of receiving targeted ads from certain data partners and other advertising partners that participate in self-regulatory programs. We comply with the Self-Regulatory Principles for Online Behavioral Advertising set forth by the Digital Advertising Alliance ("DAA") and the European Interactive Digital Advertising Alliance ("EDAA"). You can opt-out of targeted advertising from certain providers at You can also opt-out of targeted advertising from certain providers at Please note that by opting out, you will continue to see generic advertising that is not tailored to your specific interests and activities. To be clear, cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. For example, if you have opted out on your device browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device. EU residents who have provided their consent to our use of cookies and similar technologies can use the EDAA's opt out tool which can be found at Please note that we do not respond to or honor "do not track" (a/k/a/ DNT) signals or similar mechanisms transmitted by web browsers.

    Opting Out Of Location Tracking

    In some cases, such as when using a mobile device, you may adjust the settings on your device to allow or restrict the sharing of location information. For example, the "location" permissions on your device may allow you to elect whether to never share location information with us, to share location information only while you are using the Website or always share location information even if you are not using the Website. If you elect to not share your location information, you may be unable to access some features of our Website that are designed for mobile devices. Also, in the event that you prevent the sharing of location information, we may still estimate your general location based on the IP address you use to access our services.

    Withdrawing Your Consent

    If you have given us consent to process your personal data, you have the right to withdraw your consent at any time. See the section titled Your Legal Rights for more information on withdrawing your consent.


    As a convenience to you, the Website may provide links to third party websites, apps or services. We are not responsible for the privacy practices or content of these third party websites, apps or services, and by providing a link we are not endorsing or promoting such third party websites, apps or services. When you link away from our Website, you do so at your own risk. We encourage you to read the policies of every website, app or service you visit.

    The Website may integrate with social networking services. You understand that we do not control such services and are not liable for the manner in which they operate. While we may provide you with the ability to use such services in connection with our Website, we are doing so merely as an accommodation and, like you, are relying upon those third party services to operate properly and fairly. You should be aware that personally identifiable information which you voluntarily include and transmit online in a publicly accessible blog, social network or otherwise online may be viewed and used by others. We are unable to control such uses of your personally identifiable information, and by using such third-party services you assume the risk that the personally identifiable information provided by you may be viewed and used by third parties.


    Company maintains commercially reasonable physical, electronic and procedural safeguards that comply with applicable laws and regulations to protect the confidentiality of your personal data. However, as no method of transmission over the Internet, nor method of electronic storage, is 100% secure, Company cannot guarantee the absolute security of your personal data.


    We retain your information for as long as needed for our functions or activities or to comply with our legal obligations (such as reporting to regulatory authorities), to resolve disputes and to enforce our rights. We also may retain your information to support our business operations and develop our Website. The criteria used to determine our data retention periods include: (i) how long the personal data is needed to provide the services and operate the business; (ii) the type of personal data collected; and (iii) whether we are subject to a legal, contractual or similar obligation to retain the data (e.g., mandatory data retention laws, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation or disputes.) When we no longer need to use your information, we will take steps to properly anonymize or destroy it. We may retain information that is not personally identified to an individual User, including without limitation anonymized data and aggregate information, in our discretion.


    Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:

    • Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
    • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
    • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons, and if that is the case, we will notify you at the time of your request.
    • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which overrides your rights and freedoms.
    • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
    • Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
    • Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

    We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

    We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

    To exercise your rights, please contact us at


    Our Website is designed for persons 18 years of age and older. We do not knowingly collect information from minors. If we are made aware that we have received such information, or any information in violation of our policy, we will use reasonable efforts to locate and remove that information from our records.


    Our Website is maintained in the United States. If you are visiting from the regions with laws governing data collection and use that may differ from those in the United States, please note that you may be transferring your information to the United States and in other countries around the world. You freely and specifically give us your consent to export and use your information within the United States and in other countries as specified in this Privacy Policy. You understand that data stored in the United States may be subject to lawful requests by the courts or law enforcement authorities in the United States. If you are situated in the EU, whenever we transfer your personal data to processors outside of the EU, we ensure appropriate and suitable safeguards are used in such transfer. We may use approved transfer methods such as specific contracts approved by the European Commission which give personal data the same protection it has in the EU. For further details, please contact us at