Yes, ‘Chief Vegan Officer’ Is Now Thing: Should Companies Have One?
Papa John’s announced it’s hiring a brand new C-level position: Chief Vegan Officer (CVO). This latest announcement from Papa John’s has surely prompted business executives to ask themselves, “do we need a Chief Vegan Officer?” The reality is, good business means adapting and pivoting based on trends. And if you’re really good, you see the trend before it happens; if you are even better, you create the trend. Not every company needs to run out and hire a Chief Vegan Officer, but companies should absolutely consider this as a viable revenue-producing (and good for the world) vertical and invest in people with institutional knowledge to help their plant-based offerings succeed.